Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you.

Social Media 170

Social Media Discount Course Publishing 170

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! A prime example of this is a company that just started on SoundCloud which you wouldn’t expect: NASA.

Platform 60

Platform Social Media Marketing YouTube 60

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 111

Social Media Marketing Atlassian Team 111

Waxing UnLyrical

JULY 30, 2015

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. measurepr.

Yammer 100

Yammer Consultant Proposal Journal 100

Firebelly

MAY 18, 2015

5 Highlight Your Company. Be sure that your company page is complete and is relevant to your field. Make sure your have the services your company offers listed, relevant articles, images, and videos showing your work. Make your company come to life on your LinkedIn page. #6 7 Publish On LinkedIn. 8 Build Your Community.

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LinkedIn URL Meeting Industry 100

Ignite Social Media

MAY 2, 2017

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. Best Mid-Range Media Buying Strategy; and. Rowling, PewDiePie, and DJ Khaled.

Company 108

Company Tumblr Influencer Campaign 108

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014. billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. They should also understand the best practices for engaging in social media. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Get the conversation started.

Conversation 98

Conversation Strategy Social Media Marketing 98

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. The company has already indicated it will take months to launch on Android.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. NOVEMBER TIP: Advertise in Social Media! The study also examined consumer sentiment towards sponsored social media content.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! When Blab launched in August 2015, it was “Move Over Periscope, Meerkat, and Hangouts—Blab.im Here are 3 ways companies who relied on the platform can revamp their video strategy.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Ask questions about the data that focus on company objectives. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields.

Social Media 149

Social Media Strategy Apple Analytics 149

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Socialmedia.biz

JANUARY 14, 2020

For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016. Nearly all the large videogame reports, journalists, and media platforms picked up the story and ran with it.

Examples 78

Examples Social Media Marketing Upcoming 78

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Recently leaked emails reveal that the company is now looking at October 5 th instead of July, setting the company up for a solid Q4 with key buying dates in October, November, and December. Amazon Prime Day.

Retail 177

Retail Upcoming Buy Social Media 177

Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Subaru (@subaru_usa) July 10, 2015. IToA4z5NjH.

Company 60

Company Apparel Transportation Social Media 60

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Even more (65%) trust a company technical expert.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Content 63

Content Training Patterns Skills 63

Convince & Convert

JULY 23, 2015

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Disney (@Disney) July 17, 2015. NASCAR (@NASCAR) July 18, 2015.

Company 60

Company Storify Education Newsletter 60

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. Social media is no longer just about marketing; it’s also about the customer experience. How can companies evaluate and match customer expectations in this environment? See you next week!

Social Media 129

Social Media B2B Research Groups 129

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). linkedin.com/company/flourish-marketing-co/. Connect with Aleya: instagram.com/aleyaharris/. linkedin.com/in/lajbiz.

Brands 226

Brands Marketing Committee Consultant 226

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 60

Social Media Brands Case Study Film 60

Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. Tears Of Joy was chosen because it was the most-used emoji globally in 2015. Recent past words of the year have derived from social media and Internet parlances.

Statistics 150

Statistics Campaign Social Media Engagement 150