Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. 88 marketers you should follow on Twitter.

Twitter 60

Twitter Marketing Influencer Groups 60

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

yMarketingMatters

DECEMBER 6, 2015

The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. Twitter & Vine Replace Stars With Hearts: Periscope and Instagram have been using hearts forever, and Twitter and Vine followed suit. This cute update makes hearts the common language of like in the global community.

Social Media 100

Social Media Sentiment Study Advertising 100

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. The (actual) year of mobile.

Mobile 105

Mobile Trends Loyalty Compete 105

yMarketingMatters

OCTOBER 18, 2015

Twitter 30-second videos and Promoted Video ads. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

Video 128

Video Social Media How To Trends 128

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Getting more followers could be a simple “like and share” photo on your feed. Not only does this save you time (and brainpower), it helps build a community around your brand. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. Partner with influencers and encourage your community to share your products.

Social Media 98

Social Media Instagram Apparel Groups 98

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. The WholeFoods Twitter account has 1.8 opening an online savings account ). Meanwhile 4.2

Banking 137

Banking Mobile SMS Technorati 137

Socially Sorted

JULY 14, 2016

Last year, I received a thank you for following a Twitter account on Twitter. KuniLexusofPortland (@lexusofportland) October 16, 2015. In fact, personalised video messages on Twitter, Facebook or Instagram are pretty rare. KuniLexusofPortland (@lexusofportland) October 16, 2015. Image by Shutterstock.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Social Media Marketing

APRIL 3, 2013

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Most brands are familiar with hashtags from Twitter, but on Instagram, there’s a whole world of hashtags for different groups and niches that smart brands tap into to connect with different communities.

Instagram 60

Instagram Hashtag How To Apparel 60

Buffer Social

MARCH 13, 2017

Launched in September 2015 , Lenses are a fun way to augment your snaps. Anyone can submit their own geofilter, and Snapchat encourages artists and designers to use this these filters to bring their own style to the Snapchat community. I’ve found this the most effective on Twitter and Instagram.

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed.

Feed 110

Feed Feedly News Social Media 110

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook).

Trends 40

Trends Social Media Predicition Instagram 40

Buffer Social

NOVEMBER 14, 2016

Right now, video is hot and is standing out in the Facebook News Feed. There are other great options out there as well: Twitter’s native customer service features , Facebook page messages , and more. Twitter was close behind with 89% of respondents saying they use the platform for their business.

Social Media 40

Social Media Report Survey How To 40

Hootsuite

APRIL 6, 2023

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!),

Types 145

Types Social Media Statistics HootSuite 145

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. What is their social strategy on Twitter? PlayStation – 16.9

Brands 123

Brands Twitter Fashion Ensembli 123

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. That same year, Tumblr, Friend, Feed and Justin.tv We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Looked to be a game changer.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

NOVEMBER 9, 2015

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts.

Social Media 75

Social Media Twitter Feed Feedly 75

Rebekah Radice

OCTOBER 26, 2015

Twitter has changed the way your business interacts with consumers online. If you’ve been looking for ideas to help elevate your Twitter presence and expand your business through Twitter , read on. If you’ve been looking for ideas to help elevate your Twitter presence and expand your business through Twitter , read on.

Twitter 114

Twitter How To Hashtag Curation 114

Likeable

AUGUST 26, 2019

If you feel like your feeds are filled with pictures of pets, you’re right. Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market. PHARRELL, ROSIE, & RUMBA | @PHARRELLANDROSIE. CRUSOE | @CRUSOE_DACHSHUND.

Influencer 112

Influencer Communities Social Media Instagram 112

Sprout Social

APRIL 15, 2024

Case in point, the Chipotle E Coli outbreak in 2015. For example, if customers are posting on X (formerly known as Twitter) about the lack of transparency, consider releasing a statement or social media post with more information. Sixty cases of E Coli poisoning linked to Chipotle were reported to the CDC across 14 states.

Press Release 94

Press Release Banking Reputation Marketing 94

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. You can see that certain networks give you the ability to appropriately publish a few more times than others (Twitter vs. LinkedIn for example). How satisfied are you with the way you manage your content right now? Sound eerily familiar?

Team 60

Team Social Media Template Templates 60

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. I think that was the biggest mistake I made but I soon came around to it when Twitter really became a thing in Australia, right back when it was a fun place to hang out, wasn’t it? Darren: Yeah, it was.

Blogger 42

Blogger Groups Groups Fashion 42

Hootsuite

FEBRUARY 17, 2022

In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Spend some time on Pinterest to understand the distinct communities and where your brand might fit in, whether it’s cottagecore fashionistas or mid-century modern houseware addicts. Pinterest shopping features. Set up a business account.

How To 111

How To Metadata HootSuite Retail 111

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. I think that was the biggest mistake I made but I soon came around to it when Twitter really became a thing in Australia, right back when it was a fun place to hang out, wasn’t it? Darren: Yeah, it was.

Blogger 36

Blogger Groups Groups Fashion 36

Hootsuite

NOVEMBER 9, 2015

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts.

Social Media 40

Social Media Twitter Feed Feedly 40

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). In terms of being “very” or “somewhat important” in helping to research outside lawyers and law firms for potential hire, here is how these sources stacked up: ( Note : I’ve added a few 2017 and 2015 numbers for comparison.

Survey 54

Survey Content Research Curation 54

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B It’s seamlessly integrated into members’ feeds as articles to help enhance the content-first experience.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Buffer Social

AUGUST 1, 2016

— we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. . What began as a curious community experiment has grown into a pillar of our community efforts. At the beginning, we had a lot to learn about how to start a Twitter chat.

Twitter 40

Twitter How To Storify Communities 40

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Listen Now. Click the play button to listen here: Download the audio file: [link]. Jay : Exactly.

Radian6 113

Radian6 Training Communities Conversation 113

Buffer Social

AUGUST 11, 2016

We’re seeing similar results on Twitter and Instagram as well with video driving a smaller, but still notable increase in reach and engagement. Video offers the opportunity to communicate your brand, showcase your product and connect with your customers in powerful, never-before-used ways. higher and engagement 1.9x

Video 40

Video Twitter Content Facebook 40