Lucy Hall

DECEMBER 4, 2014

On the 14th November Facebook released news that they were changing the algorithm to show less promotional posts in the newsfeed. Titled: News Feed FYI: Reducing Overly Promotional Page Posts in News Feed. Facebook says: One of the main reasons people come to Facebook is to see what’s happening in their News Feeds.

Facebook 60

Facebook Feed Feedly News 60

Rebekah Radice

MARCH 16, 2015

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. From Facebook to Twitter and Google Plus, your message should be consistent across all channels. Goal-Setting Questions.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Build community “It’s hard to get new customers in this market,” says Dietrich. This advice tracks with one of the biggest social trends we’ll continue to see in 2023—the popularity of closed communities.

Social Media 113

Social Media Marketing Atlassian Team 113

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

Social Media 100

Social Media Sentiment Study Advertising 100

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles. But this was not the end.

WordPress 60

WordPress Google Facebook Mobile 60

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles. But this was not the end.

WordPress 60

WordPress Google Facebook Mobile 60

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Facebook is poised to overtake YouTube…they say. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. The (actual) year of mobile.

Mobile 105

Mobile Trends Loyalty Compete 105

Buffer Social

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. What does social commerce look like on Instagram, Facebook, and Pinterest?

Social Media 98

Social Media Instagram Apparel Groups 98

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

Video 128

Video Social Media How To Trends 128

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Share this on Facebook.

Banking 137

Banking Mobile SMS Technorati 137

Social Media Marketing

APRIL 3, 2013

Still, Facebook dominates in this space. Platforms Newsfeeder is a collection of the most creative Facebook posts from brands. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

I won’t identify them by name, but if you follow me on Facebook, you’ll see that I recently called them out on their Facebook wall using almost the same words as my post subject. We are in year 2015 now. With the accessibility of tech and the ease of communication, you cannot ignore it.

Products 100

Products How To Buy Cost 100

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Most brands are familiar with hashtags from Twitter, but on Instagram, there’s a whole world of hashtags for different groups and niches that smart brands tap into to connect with different communities.

Instagram 60

Instagram Hashtag How To Apparel 60

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. In fact, personalised video messages on Twitter, Facebook or Instagram are pretty rare. And of course I went surfing on their Twitter feed after receiving this to see that it was not only Nicole that did the shout outs – other team members did too! I just met them!

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Buffer Social

AUGUST 24, 2017

Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey. Snaps are mostly private between two accounts.

Instagram 111

Instagram Cost Comparison Analytics 111

Buffer Social

AUGUST 2, 2016

Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. What might this mean for marketers (and for social media)?

Instagram 40

Instagram Brands Feed Feedly 40

Buffer Social

MARCH 13, 2017

Instead of purely spontaneous content, Snapchat can now be used to share much more thoughtfully — similar to the approach you’d take with platforms like Instagram and Facebook , where the content you post doesn’t disappear. Launched in September 2015 , Lenses are a fun way to augment your snaps. How does chat work?

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

APRIL 11, 2017

The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Why Stories are the new News Feed.

Feed 110

Feed Feedly News Social Media 110

Jon Loomer

FEBRUARY 24, 2019

You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? They are critical to the effectiveness of evergreen Facebook campaigns.

Campaign 168

Campaign Facebook Training Survey 168

Buffer Social

NOVEMBER 14, 2016

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack. Right now, video is hot and is standing out in the Facebook News Feed. No one has left Facebook! The takeaway: Facebook is worth figuring out.

Social Media 40

Social Media Report Survey How To 40

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook).

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

APRIL 6, 2023

It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!),

Types 145

Types Social Media Statistics HootSuite 145

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. We talk about her private Facebook group and a strategy she’s using not just to build her group but one that simultaneously builds her email list – really smart. Sign Up for Nikki’s Facebook Group.

Blogger 42

Blogger Groups Groups Fashion 42

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. We talk about her private Facebook group and a strategy she’s using not just to build her group but one that simultaneously builds her email list – really smart. Sign Up for Nikki’s Facebook Group.

Blogger 36

Blogger Groups Groups Fashion 36

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Facebook opened to the public moving away from colleges in September of 2006. Facebook opened to the public moving away from colleges in September of 2006. That same year, Tumblr, Friend, Feed and Justin.tv

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. We’ve gone from Facemash to Facebook to Meta, from Musical.ly Product placements and ad breaks are inserted into our social media feeds. For so many reasons.

Social Media 118

Social Media Marketing B2B Banking 118

Likeable

AUGUST 26, 2019

If you feel like your feeds are filled with pictures of pets, you’re right. Hero, a Miniature Australian Shepherd, joined social media four years ago shortly after being adopted—he and his fur-sister, Justice , now have Facebook and Instagram accounts totaling over 66,000 followers. HERO | @HEROTHEAUSSIE. CRUSOE | @CRUSOE_DACHSHUND.

Influencer 112

Influencer Communities Social Media Instagram 112

Later

OCTOBER 8, 2020

Since 2015, REI has closed on Black Friday. creating a digital community of adventurers and outdoor enthusiasts. TIP: Create a branded hashtag for your campaign — you can use it to collect user-generated content for future posts and strengthen the sense of community around your brand. The takeaway? LoveOurPlanet.

Campaign 80

Campaign Instagram Apparel Discount 80

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Samsung – 160 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Samsung – 160 million followers.

Brands 72

Brands Facebook Campaign Sports 72