#measurePR Recap (November 2015): Measuring Multimedia
Waxing UnLyrical
NOVEMBER 20, 2015
Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. I then decided to ask the group how they measure efforts that contain multimedia: A3. Create content designed to start conversations and build relationships.
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