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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. I then decided to ask the group how they measure efforts that contain multimedia: A3. Create content designed to start conversations and build relationships.

CPA 100
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9 LinkedIn Best Practices For 2015

Firebelly

See if they are active in any LinkedIn Groups, check out their blog, or follow them on Twitter. 8 Build Your Community. Join in conversations, or answer questions (when relevant) in the groups you have joined. Search for potential customers or clients using advanced search. 5 Highlight Your Company. 9 Don’t Sell.

LinkedIn 100
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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Build your online reputation through LinkedIn networks and groups, meetups, and about.me. ’ #internalcomms #measurepr. Not always a good thing.

Yammer 100
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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. This is how you too can get started before you wake up in 2015 and your competitors have built relationships with your potential tribe. Why Use Google+ Communities? They want to belong.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands. Platforms to use: Facebook Groups, Instagram Close Friends. 3 Social commerce will come into maturity.

Trends 182
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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 85
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. “The