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How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015. .” hannah (@ughjinxx) March 2, 2015. Image via Converse.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. 4 Social Advertising Spend will Diversify.

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Before you write, think.

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Video Marketing For Your Business

yMarketingMatters

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Social

She’s continued to double down on her LinkedIn strategy —adding LinkedIn Live conversations into the mix—because she’s noticed how demonstrating her passion ultimately boosts her company’s brand, too. and beyond. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

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Measure & Increase Instagram Engagement

Sprout Social

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Instagram Engagement: Community Management & Outreach.