Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Twitter is still a force in this space, but the trend is notable. Movement from broadcasting to 1:1 communication.

Social Media 150

Social Media News Trends Eventful 150

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. ShareaCoke also became the number one trending hashtag on the platform. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Loyalty Compete 105

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Let’s take it to twitter for a moment where a United States company successfully pulled off a social campaign in Nigeria. The hashtag #thingsilongthroat trended for several days in Nigeria.

Activities 0

Activities Social Media Hashtag Campaign 0

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. But what do these trends mean for today’s businesses? Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. The result?

Mobile 180

Mobile iPhone iPad Training 180

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 127

Influencer Social Media Statistics B2B 127

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. billion in 2014.

B2B 110

B2B Social Media Marketing Survey 110

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. A move towards camera-first communication. Now, Facebook users can share stories within the main Facebook app.

Features 111

Features Facebook SMS Instagram 111

Likeable

MAY 3, 2021

Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. Charitie’s social channels depict her student lifestyle and views on issues affecting the native community.

Committee 103

Committee Class Instagram Issues 103

Ignite Social Media

SEPTEMBER 20, 2016

What many people don’t know, is that ad blocking started several years ago among members of the gaming community , who didn’t want their user experience interrupted by the slow loading time and pop-up characteristics of digital advertising. In 2015, Adobe predicted that the number of people using ad blocker software would cause a $21.8

Software 60

Software Advertising Privacy Analysis 60

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year.

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

You may have heard that the young generation is obsessed with content, but the rising trend of content marketing doesn’t apply only to them. Micro-influencers (<100,000 followers) can become great partners because they have a small but loyal community, and they’re generally thought leaders in a specific field. Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Buffer Social

NOVEMBER 29, 2018

But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. Demonstration before communication. In short, it’s about demonstration before communication,” Mike concluded. It must run much deeper than that. This action wasn’t a one-off, though.

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 60

Influencer Consultant Social Media Statistics 60

Waxing UnLyrical

SEPTEMBER 14, 2015

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Planning for the Unexpected: Disaster Preparedness Checklist for Businesses.

Small Business 100

Small Business Consultant Journal Statistics 100

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world.

Sports 83

Sports Social Media Engagement Compete 83

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Audiense

JULY 5, 2016

“KPIs and metrics differ from community manager to community manager, and we have a mix of them. For example, the main KPIs for some of our community managers include traffic driven to the site, while for others it’s more social engagement. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Rebekah Radice

JULY 20, 2015

A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. How You Can Establish This Habit.

Social Media 133

Social Media Marketing Study Activities 133

Twist Image

MAY 21, 2016

Brand and media companies have options. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. The tighter your community, the better your engagement will be. media company. engagement.

Facebook 64

Facebook Marketing Instagram Metrics 64

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

ProBlogger

APRIL 19, 2017

He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. She became the Executive Editor, running the editorial side of the company. Emilie Wapnick.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Social Media Strategery

SEPTEMBER 3, 2015

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. The most established brands merely did what they know best – build a better mousetrap.

Hotels 50

Hotels Library Survey Buy 50

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. You don’t have to do this through the same company, but it does make setup easier. Blogger Communities. Rebekah Radice (@RebekahRadice) May 11, 2015. Purchase your domain and setup hosting. Add that to YouTube.

How To 132

How To Domain Name Hosting WordPress 132

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. A photo posted by The Honest Company (@honest) on Jun 9, 2016 at 10:25am PDT.

Instagram 40

Instagram Tips UGC Hashtag 40

Buffer Social

DECEMBER 19, 2017

This week’s #BufferSpaces inspiration via Community member @markjardine. A huge THANK YOU to our community for making our 1st class a “Top 3” in 2017 If… – You’re interested in learning about Social Media Advertising. Our LinkedIn Company Page following grew from 12,771 to 16,343 so far this year.

Social Media 108

Social Media Study LinkedIn Instagram 108

Audiense

SEPTEMBER 23, 2016

Not business leaders themselves who have a company to run.” The value isn’t in the hardware, it’s in the community and how they use it. The companies may create the tech, but it’s the users that set the rules and the context. — Philips (@Philips) February 24, 2015. Your Audience Has The Answers.

Data 60

Data Influencer Campaign Strategy 60

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Pixlee

JANUARY 17, 2017

Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. They embrace the digital era we live in.

Brands 41

Brands Retail Loyalty Cost 41

Koka Sexton

JULY 18, 2015

A few that were VERY upset that I was somehow putting them down with my post and degrading them in the overall community. People that pivot their business and ‘expertise’ to fit into whatever the new trend is. Koka Sexton (@kokasexton) May 16, 2015. Their insecurities became very obvious. I see this all the time.

Conference 40

Conference Groups Groups Industry 40

Buffer Social

NOVEMBER 14, 2016

The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Among all the great reasons to be on social media — awareness, community, distribution, lead-gen — customer support was the only factor that was chosen by fewer than 50 percent of brands.

Social Media 40

Social Media Report Survey How To 40

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. What made Instagram stand out could be somewhat of a hindrance for the company now, though, as the bar for content on Instagram has grown increasingly high. A rise in 1:1 communication.

Instagram 40

Instagram Brands Feed Feedly 40

Oktopost

JUNE 28, 2023

This is where the importance of pre-scheduling posts on your social media publishing platform comes in, but also the importance of a flexible strategy – one that can bend to accommodate time-sensitive posts (say, when a particular trend starts to gain momentum on a particular channel). The star of these images? What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. General Gen Z stats. Gen Z is 20.67% of the U.S.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. Apple’s #ShotOniPhone.

Campaign 136

Campaign Social Media Collaboration Apple 136