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Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell. Julie Fleischer.

Marketing 100
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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. ’ #internalcomms #measurepr.

Yammer 100
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

Brands 226
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. First, a simple call to action: Create, capture and share your interpretation of Black Joy on social using #BlackJoyMatters.

Issues 135
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Monday Roundup: Disaster Preparedness

Waxing UnLyrical

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. Planning for the Unexpected: Disaster Preparedness Checklist for Businesses. Business Survival Skills.

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What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

Not only that, but the company would donate one pair of eyeglasses for each pair that sold. In 2015, the company was valued at $1.2 Even though the company is a digitally native brand that began with a web-only model, the brand now has many brick-and-mortar stores in New York City and other major cities around the U.S.

Brands 52