Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Telecoms: 30%.

Team 124

Team Questions Retail Marketing 124

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. You could post about charities you support financially or your stance on social justice issues, or launch a giving back campaign.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. Yet, when you look for Graph Search today it is mysteriously absent.

Tips 127

Tips Hubspot Facebook Hashtag 127

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Telecoms: 30%.

Team 100

Team Questions Retail Marketing 100

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Lowe’s (@Lowes) August 5, 2015. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. Kakao Friends retail store via Universal Beijing.

Mobile 83

Mobile FAQ HootSuite Retail 83

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

Instagram 60

Instagram Brands How To Campaign 60

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). e-mail marketing that.

Apparel 70

Apparel Statistics Marketing Retail 70

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Retailers can find customers that are posting in-store and immediately address issues. Implement campaigns based on location, and use tailored messaging to reach specific users.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. beatsbydre #GetBeats pic.twitter.com/a4bU4PRrT9 — Karli Henriquez (@karlihenriquez) November 28, 2015. Best @Snapchat filter ever!

Content 60

Content How To Tumblr UGC 60

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

APRIL 19, 2022

Adidas first launched their WhatsApp marketing strategy back in 2015. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. The big box retailer was the first to bring live TikTok shopping to the US in December 2020.

Conversation 98

Conversation Strategy Social Media Marketing 98

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Tweetable Moments Hey, these are real people. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Pixlee

OCTOBER 27, 2016

Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 65 percent of adults used social media in 2015. Social Media.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. So, why are DNVBs being called the future of online retail ? In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. DNVBs produce unique marketing campaigns that drive action.

Brands 41

Brands Retail Loyalty Cost 41

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Pixlee

JANUARY 24, 2017

The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers. The campaign involved celebrities like Alec Baldwin and Olivia Wilde acting as substitute teachers at colleges, and Kelly Clarkson doing a surprise performance in L.A. April 1, 2015.

Types 40

Types Influencer Brands Fashion 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

JULY 5, 2016

Perhaps you already have some of these lifecycle campaigns in place or maybe you’re looking to get started? Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign. Regardless, In this post you’ll learn: 4 Key Areas of your customer lifecycle. Are you still there?”

Blogger 33

Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

Perhaps you already have some of these lifecycle campaigns in place or maybe you’re looking to get started? Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign. Regardless, In this post you’ll learn: 4 Key Areas of your customer lifecycle. Are you still there?”

Blogger 26

Blogger Marketing Module Retail 26

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. That number was only 73% in 2015, a 30% jump in 7 years. Additionally, 90% have a computer and 80% have a gaming device in their home, which was about the same as 2015’s statistics.

Statistics 102

Statistics Marketing HootSuite Study 102

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween.

Small Business 98

Small Business Campaign Content Eventful 98

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). The data so far has been encouraging, too – showing advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign. billion in revenue during Q3 2016 and now has 1.79 Microsoft acquires LinkedIn.

Trends 40

Trends Social Media Predicition Instagram 40

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

Trends 121

Trends Strategy Tips Meme 121

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where. Event Sponsors.

Conference 60

Conference Retail Hotels Eventful 60

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. This calls for innovative campaigns that resonate with your audiences. These are wonderful sources of inspiration to power your holiday campaign. Holiday-themed products, ad campaigns.

Brands 60

Brands Campaign Discount Retail 60

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. The study also found that although female users dominate Pinterest, the number of men ( 13 percent as of 2015 ) using it for photo sharing is also quickly increasing. Promote Campaigns with Coupons and Contests.

Conversation 60

Conversation Discount Statistics Study 60

Jon Loomer

APRIL 21, 2015

Campaign Optimization. Campaign Structure. Successful Campaigns. Ads Reporting: Campaign Structure. This is no small deal as the Like Box on my site has led to 1,259 new fans in 2015 alone. Courses are broken down into the following categories: 01. Introduction to Facebook. Best Practices. Facebook Pages.

Training 114

Training Resources Facebook Marketing 114

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! For instance, take their back-to-school campaign launched in 2017.

Brands 96

Brands Facebook Campaign Sports 96