Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

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Campaign Hashtag Sentiment Instagram 47

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events.

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Conversation How To Software Analytics 70

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

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Campaign Case Study How To Study 60

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

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Engagement Tips Facebook Nielsen 131

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

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Content Training Patterns Skills 63

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

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Campaign Instagram Transportation Film 60

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z.

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Platform Social Media Influencer Trends 272

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns. Did they land?

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Sentiment How To Marketing Analysis 133

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace. Video Marketing Conversion. Video Commerce Data.

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Campaign Video Retail Statistics 40

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Campaign Analysis. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 135

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

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Conversation Campaign Influencer Patterns 60

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations.

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Tips Marketing Press Release Influencer 119

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Campaign UGC Content Tourism 43

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Developing a loyal customer base.

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Social Media Brands Marketing Meme 117

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

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Communities Consultant Campaign LinkedIn 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Nothing drives engagement like humor. So how do you capture even a bit of that attention? Get creative!

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Social Media Meme HootSuite Influencer 142

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

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Research Engagement How To Sentiment 60

Webbiquity SMM

SEPTEMBER 1, 2016

These days, most are finding success by engaging new global consumers through digital channels. Campaigns and content that works for one market often doesn’t resonate with another. Indeed, to best engage global consumers, brands need more than online linguistic fluency. Conversion Rate Optimization. Conversions grew 65%.

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Marketing Metadata Retail Airlines 100

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. The takeaway?

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Social Media Brands Case Study Film 60

Oktopost

MAY 23, 2022

Prioritize leads based on engagement. Think of it as finding buyers you never knew existed and starting a conversation with them. Campaign content (CRM software, interactive content, content clicks). Engagement (downloads and clicks). Identify new potential buyers. Develop a personalized content strategy. ? External Data.

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B2B Marketing Paid Search Buy 88

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

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Instagram Nielsen Collaboration Influencer 105

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Engage your viewers’ emotions.

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Video Social Media How To Trends 127

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. This campaign is still running as I publish this post.

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How To Facebook URL Campaign 120

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think again.

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Data Hashtag Eventful Conference 60

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

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yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

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Video Marketing Vimeo YouTube 133

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015. Image via Converse. Not All Good Campaigns Have to Come to an End.

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Communities Case Study Tumblr Campaign 60

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. Why was engagement such a key metric for your brand?

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Strategy Automotive Campaign Social Media 113

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Without engaging their audiences, small businesses will miss the opportunity to create the connections that build loyalty and repeat purchasing.

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Retail Sentiment Project Instagram 109

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

OCTOBER 24, 2014

Even when they aren’t engaging directly about particular topics (especially the hot-button issues like Autism Spectrum Disorder, for example), they keep an eye on what’s being said. This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI.

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Social Media Ensembli How To Insurance 149

Waxing UnLyrical

FEBRUARY 13, 2015

Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work. Is 2015 your year of conversion yet? And analytics are at the heart of this approach.

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Analytics Case Study Proposal Consultant 100

Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. . highlight to tweet).

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Company Campaign Communities Video 60

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy.

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Small Business Social Media Strategy Hashtag 132

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Plus, you can ‘shut the doors’ on a public community in order to increase engagement even more.

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Communities Google Notification Engagement 166

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Check out 10 Great Examples of User Generated Content Campaigns. Statistics for Videos.

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Video Vimeo Marketing YouTube 100