Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. See what I did there now?

YouTube 87

YouTube Video Social Media Hashtag 87

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. They need to be fostered authentically with a brand message that feels genuine and relevant.

Brands 135

Brands Authentication How To Apparel 135

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 111

Social Media Marketing Atlassian Team 111

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

Automotive 112

Automotive B2B Marketing Apple 112

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. You’ll find both technical and business-focused conversations. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customers change.

Sentiment 133

Sentiment How To Marketing Analysis 133

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. LinkedIn isn’t sitting out either, and business conversations make a lot of sense. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? How to Create the Perfect Social Media Marketing Mix. Marsha Collier (@MarshaCollier) May 6, 2015. pic.twitter.com/SJdQ9VwC3Y By @MarshaCollier h/t @adamsconsulting #InfluencerChat ✋ — Shire Hakel (@ShiCooks) May 6, 2015. influencerchat https://t.co/wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. And they’ll interact with brands differently, too. Consider the generation raising Gen Alpha.

Marketing 85

Marketing Instagram Influencer Study 85

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. billion views.

Social Media 241

Social Media Meme Fashion Trends 241

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Call to Action As marketers, we want to make our communications with customers as turnkey as possible. This isn’t the time to be obscure. in your form.

Conversation 60

Conversation Project Survey Campaign 60

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. Facebook Reach Continues to Drop.

Brands 60

Brands Twitter Content Conference 60

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 85

Data Strategy Marketing Sports 85

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 60

Social Media Brands Case Study Film 60

Oktopost

NOVEMBER 10, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Catch all episodes here. Meet Eric Hanson.

B2B 118

B2B Apple Avatar Hosting 118

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. As of April 21, 2020, the total Twitter conversation volume around sustainability was upwards of 41,000 messages, with conversations including #SustainableFashion growing 7% from January to February. Young people are driving the movement.

Retail 102

Retail Trends Fashion Marketing 102

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Rebekah Radice

NOVEMBER 30, 2015

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. But adding visuals to a marketing mix and using them to brand your business can be a challenge. And that is the power of visual marketing in a nutshell.

Brands 114

Brands Construction Small Business Instagram 114

Jon Loomer

JANUARY 10, 2024

Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. If you don’t provide suggestions, the algorithm will focus on pixel data and conversion history as a starting point. All focused on your inputs.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Van Ness’ fan base includes 4.8

Campaign 166

Campaign Meme Instagram Social Media 166

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is becoming a conversation. Social media is often seen as a solution to every marketing problem.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations.

Tips 60

Tips Marketing Press Release Influencer 60

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. With face-to-face conversation, one can usually determine the other person’s mood from vocal and facial cues. Emoji are currently used by major companies as part of marketing and communications campaigns.

Press Release 60

Press Release Marketing Apple How To 60

Twist Image

APRIL 22, 2018

If you're going to write and publish a book called, Brands and Bulls**t - Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age , it's bound to get my attention. His career involved being a professional marketer that led to the building of an agency called, CKS| Partners.

Yahoo 45

Yahoo Brands Advertising Publishing 45

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? Source: MediaKix ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81