Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Janet Fouts

AUGUST 14, 2019

Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top-selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.

B2B 121

B2B Publishing List Social Media 121

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Statistica ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? In 2015, Matt sold his agency business and changed SiteLogic to a training and education company. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? If you’re not getting ROI from digital media that has to stop!

B2B 100

B2B Adwords ROI Hubspot 100

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? Cidney Falk has been a veteran of the ad tech space since 2015, working in partnerships and business development across a breadth of companies including Xaxis, Oracle, Index Exchange, and now LinkedIn Marketing Solutions. Catch all episodes here. Episode Summary. Meet Cidney.

Collaboration 62

Collaboration Apple Sports Startup 62

Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important.

Hubspot 100

Hubspot Marketing B2B Survey 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

NOVEMBER 12, 2021

The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes. According to the Content Marketing Institute , LinkedIn is the top paid and organic channel for B2B businesses. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Social Media List Statistics 112

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! This has been coming for years now, officially since 2015 but unofficially for roughly a decade, which is a lifetime in the digital space so we know this is going to be a powerful marriage of the two groups. I’ll be waiting anxiously for those next few updates.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. as of December 2015. ( billion last year to 2.5 billion by 2018. MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile.

Mobile 225

Mobile Marketing Exercises Applications 225

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 127

Influencer Social Media Statistics B2B 127

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

DECEMBER 19, 2014

According to Magna Global , IPG ’s media research unit, at $163 billion, digital expenditures will reach 30 percent of ad spending in 2015. Social Pros Podcast b2b marketing b2c marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros' See you next week!

Social Media 129

Social Media B2B Research Groups 129

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. Here’s why. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. 2015 Agency Hiring & Firing Insights. B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America. ” —@jaybaer.

B2B 60

B2B Survey ROI Research 60

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Twist Image

AUGUST 12, 2016

It was created and presented to investors in May 2015, prior to their IPO. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

DECEMBER 19, 2014

According to Magna Global , IPG ’s media research unit, at $163 billion, digital expenditures will reach 30 percent of ad spending in 2015. Social Pros Podcast b2b marketing b2c marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros' See you next week!

Social Media 95

Social Media B2B Research Groups 95

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. This standalone B2B service allows businesses to share content across various platforms. Though similar to Line or WeChat , KakaoTalk’s actually been around for 12 years. Chart via Statista.

Mobile 83

Mobile FAQ HootSuite Retail 83

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 164

Analytics Content How To Software 164

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy.

B2B 12

B2B Apple Marketing Retail 12

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. UPS (@UPS) December 31, 2015. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. highlight to tweet).

Education 60

Education Process Software Analysis 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). For example, if you published a post about the state of your industry in 2015, mentioning trends and forecasts, perhaps it would be interesting to revisit it and write the 2020 update. Source: Zazzle Media ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. We see multiple forms of successful brands across B2B and B2C. What if I told you that this business: Generates over one billion dollars from U.S. display advertising a year. Has 88% of total advertising revenue coming from mobile.

Twitter 59

Twitter Journal Applications Advertising 59

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. You can’t become a thought leader in 6 seconds. Dorie is determined to meet her, one way or another. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 94% B2B organizations rely on LinkedIn for content marketing and distribution. Not bad for a year’s work, right? billion users.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. There’s a hot debate in the blogging community about the EU VAT-MOSS that will come into effect from 01 January 2015. Unfortunately, it just got a whole lot harder. The EU VAT-MOSS Legislation. Conclusion.

eBook 50

eBook Products Applications Blogger 50

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 60

Trends Content UGC Marketing 60