Hootsuite

SEPTEMBER 10, 2019

Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. Do a social media audit and see if your content truly reflects your audience, customers, or employees. pic.twitter.com/qNDocEbfBd. Share different perspectives.

Social Media 111

Social Media How To Hosting Hashtag 111

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. DATE: Wednesday, December 2, 2015. Influencer Marketing Tools for the Holiday Season.

Influencer 40

Influencer Tools Marketing Klout 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

AUGUST 2, 2016

Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. #FriendOfMR pic.twitter.com/ysXFLUGsTI.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Later

OCTOBER 14, 2019

After months of watching trends and tracking our stories analytics using Later, we know that Sundays are our highest engaged day on Instagram Stories.?? ?? This post and the 17 slide story we just posted (which took 3 mins flat to publish), is coming to you from a Friday of scheduling and a social media manager with a life to be lived! ?? ??

Instagram 44

Instagram How To Feed Feedly 44

Sprout Social

SEPTEMBER 13, 2016

Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers. For a long time, Google was the major driver of referral traffic, but in 2015, Facebook overtook the search giant by a significant amount. Using Sprout Social to Track Facebook ROI.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

NOVEMBER 15, 2016

Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics. You’ll also want to be aware of which social networks offer targeting capabilities in case you want to reach specific subsets of your audience. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation.

Social Media 118

Social Media Marketing B2B Banking 118

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 15: Social media never stops.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places. Communicate.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Viper Chill

FEBRUARY 16, 2016

in revenue in 2015 and I’m going to share exactly how he did it. After all, the marketing consulting industry was worth over $201 BILLION dollars in 2015 alone (and that’s just in the US) so there is a lot of potential financial upside. Dave Cunningham, the original founder of ViperChill, generated more than $1.4m

SEO 40

SEO Industry Sites Case Study 40

Webbiquity SMM

DECEMBER 16, 2014

Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. 6 social media network updates that you missed by iMedia Connection. 12 Most Cool Social Media Practices to Avoid Looking Like a Jerk by 12 Most. I would be so good at your job!,”

Social Media 245

Social Media Tumblr Marketing B2B 245

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Take a look at your Facebook Page Insights or Hootsuite Analytics to test and benchmark the best time for your audience, specifically. (Goodbye, reverse-chronological order). Get Started.

HootSuite 145

HootSuite Facebook How To Groups 145

Buffer Social

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023.

Trends 89

Trends How To Template Templates 89

Buffer Social

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. We made big progress on this vision, becoming the first social media management solution to create a sharing button and completing integrations with countless news reading apps.

Products 93

Products Small Business Team Price 93

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).

Trends 60

Trends Marketing Forums Microsoft 60

Sprout Social

JANUARY 4, 2017

Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. The visual social network’s mobile ad revenue drew $1.53 By using Sprout Social, you can be certain about your engagement rates with all your social content in 2017.

Trends 112

Trends Social Media Analytics Instagram 112

Lucy Hall

JANUARY 12, 2015

I know what i'll be using to make my life easier this year, with tons of campaigns to manage I have leant what works and what doesn't. Here I have compiled my list of tools I will be using more or less every single day in 2015: 1. You can get things done like have logo's created, cover images for social media and much more.

Tools 60

Tools Social Media WordPress Analytics 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

NOVEMBER 28, 2016

Using a social media management tool like Sprout Social can make this process easy and efficient. If you’re just starting out, your first step is to get a better understanding of your target demographic and which social networks your audience uses the most.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

NOVEMBER 23, 2016

Social media is dynamic, and your content strategy has to be as well. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. One of the reasons you’re using social media is to humanize your brand, so don’t let automatic updates turn into robotic alerts.

Social Media 40

Social Media Content Meme Geotagging 40

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

Rebekah Radice

AUGUST 19, 2015

While much has been written about increasing social media engagement, one basic fundamental will always stand. Consistently analyze your analytics to assess what content resonates best. Adjust your strategy and your content when appropriate to keep your social media content fresh and your information relevant.

Social Media 113

Social Media How To Hashtag Real Estate 113

agora pulse

AUGUST 6, 2019

Iconosquare has come a long way from its humble beginnings as a free Instagram analytics tool. It also supports some scheduling and management of your Facebook and Instagram profiles. Its smallest plan starts at $29/month and limits you to only three social profiles and two team members.

Instagram 103

Instagram HootSuite Price Hashtag 103

Sprout Social

NOVEMBER 8, 2016

In fact, Facebook video posts per person increased by 75% in 2015. Your social media demographics can change per network. By using a third-party social media management tool like Sprout Social, you gain in-depth insights to user demographics that go above and beyond what’s provided only on Facebook.

Facebook 108

Facebook Feed Feedly Social Media 108

Hootsuite

MAY 20, 2020

2015: While you were away. You should also check Twitter Analytics to confirm when most of your followers are online and active. Apply insights from Twitter Analytics . Use Twitter Analytics to track what works and what doesn’t, and tailor these tips for your account accordingly. 2006: Twitter Feed 1.0. But the 11 a.m.

Twitter 145

Twitter HootSuite Hashtag How To 145

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175