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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112
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Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016.

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The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

The news of Cambridge Analytica came out back in 2015. Plenty of news items back then about this issue. Between 2015 and now, we've all leveraged this data as it is. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found. I'm curious, why the sudden Facebook outrage? Yes, I know.

Issues 51
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How to use social listening to improve your marketing messaging

Sprout Social

Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common. And finding those answers means looking at your analytics and relevant keyword terms used by your audience. Look at your marketing analytics beyond social.

Sentiment 134
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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 86
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

For businesses this isn’t an issue. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Okay… but the issue is that everything stays in Google. From a user perspective, it was causing all sorts of relationship trouble. I think it’s for the best.

Marketing 110
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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. While 70% say it’s important for brands to take a stand on social and political issues, many are wary of the performative woke-washing that has become increasingly common over the past few years.

Brands 136