Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100

Analytics Case Study Proposal Consultant 100

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Most people today expect an instantaneous reply to any message.

Syndication 202

Syndication Price Consultant Flickr 202

Rebekah Radice

MAY 9, 2015

You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. But after seeing the fruits of their labor, we couldn’t help but do a double take.

Comparison 113

Comparison Metrics Analytics Engineering 113

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 98

Template Templates Eventful Hosting 98

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! How will you approach metrics and measurement in 2015? Happy New Year! I hope everyone had a safe and fun holiday. today’s roundup follows suit.

Metrics 100

Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Content Marketing: Without Community, It’s Only Half the Equation. Analytics: the Sideways Approach to Measuring PR. Let’s go. Hence this post. ” 6.

Consultant 100

Consultant Analytics Communities Skills 100

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. The 2015 Complete guide to Public Relations tools via Prezly. A4: Learn the basic measurement and analytics skills you need #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 86

Data Strategy Marketing Sports 86

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. What Social Media Analytics Can’t Tell You About Your Customers.

Metrics 100

Metrics ROI Consultant Flickr 100

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! More often than not Facebook plays a significant role in a brand’s social strategy. Methodology.

Metrics 60

Metrics Brands Facebook Sample 60

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best. Not only does this save you time (and brainpower), it helps build a community around your brand. So how do you capture even a bit of that attention? Get Started.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public.

UGC 60

UGC Sentiment Exercises Issues 60

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Set up a time to check Google Analytics each month. Pinterest.

Training 20

Training Eventful Tips Analytics 20

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. I imagine they’re not unfamiliar to you either; maybe you’ve made a few for this year?

Statistics 100

Statistics Organization Consultant Groups 100

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Loyalty Compete 105

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Researching new trends and updates within your industry as well as community needs and market indicators will keep your name top of mind and regarded as cutting edge. Begin to track your results in Google Analytics).

How To 132

How To Domain Name Hosting WordPress 132

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. On the other hand, the influencer community of TheAmplify was seeing 28 percent higher view rate for Instagram Stories than Snapchat Stories.

Instagram 111

Instagram Cost Comparison Analytics 111

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Create a Sense of Community. Facebook Insights. How to Use This in Your Business.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Audiense

MAY 10, 2016

With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. Using Twitter analytics to build this level of understanding of an audience can be useful for marketers both at the club and at brands looking to tap into their following.

Social Media 99

Social Media Airlines Sports Report 99

Lucy Hall

NOVEMBER 11, 2014

I would also recommend that you have analytics on your website, this way you can see what's working and what's not. What would you like to achieve overall in 2015 using social media? Is it to build a community, create brand awareness, build your own profile or is it simply a lead generation goal? Write down your goal/s.

Social Media 60

Social Media Strategy How To Social Networking 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). With insight into key target audiences, brands now have exclusive access into who they should target and the topics their communities care about. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side. It’s called “social” media for a reason—get your name out there by engaging with the communities you want to reach.

Video 128

Video Social Media How To Trends 128

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. One of the best ways to get to know your audience is to use an analytics tool that can aggregate data from all your platforms. What are fantasy sports?

Sports 83

Sports Social Media Engagement Compete 83

Rebekah Radice

JULY 20, 2015

Begin by identifying how you’re already giving back to your customers and local community. Posted by Better Homes and Gardens on Sunday, July 19, 2015. How You Can Establish This Habit. Create a “giving calendar” that incorporates a culture of giving throughout the year. Now think about unique opportunities available to your company.

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

DECEMBER 19, 2017

This week’s #BufferSpaces inspiration via Community member @markjardine. A huge THANK YOU to our community for making our 1st class a “Top 3” in 2017 If… – You’re interested in learning about Social Media Advertising. P.S. They’re also taking over our Instagram Stories tomorrow. 1,630 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. and may very well point to the future of content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Communities 174

Communities Influencer Brands Class 174

Audiense

SEPTEMBER 23, 2016

The value isn’t in the hardware, it’s in the community and how they use it. Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by.

Data 60

Data Influencer Campaign Strategy 60

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Great social media marketing begins with a change in mindset toward the holistic, and it ends with major shifts in fully personalized customer engagements and gathering an organic community on your channels. highlight to tweet).

Content 60

Content Tips Analysis Curation 60

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In 2015, forty percent of media spending will still be done on television. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011."

Apple 40

Apple Advertising Data Compete 40