Marketing Predictions for 2015

Mindjumpers

With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Marketing technology specifically marketing automation and analytics performs, will play an increasingly important role in the planning, creation, and distribution of content.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.

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Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. Is 2015 your year of conversion yet?

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

Analytics, Power Search, AdWords, whole 9 yards. measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit.

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. Web Analytics

Social Media Updates – May 2015

yMarketingMatters

LinkedIn Offers New Publishing Analytics. New Publishing Analytics on LinkedIn now gives you insights into who’s reading and engaging with your posts. May has been an eventful month in Social Media.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We’ll take a big picture look at the field of PR measurement with our guests Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report and Tinu Abayomi-Paul , who will share details about a new Google Analytics PR dashboard, and Michelle Drifka Hinson , Chair of Institute for Public Relations’s Measurement Commission. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc.

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6 Alternatives to Google Analytics

Small Business Mavericks

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. Clicky – Clicky is 100% real-time analytics.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using social media analytics hashtag tracking is easy, whether it be an event-related hashtag like #FIFAWWC or a more conventional brand hashtag like #Twitter.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015.

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5 Things To Know About Google Analytics

Small Business Mavericks

Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. It can take up to 24 hours to sync AdWords and Analytics. Link AdWords to Analytics and then link Analytics to AdWords to get the full scope of possible use out of these important tools. Tracking & analytics are sometimes overwhelming to a busy business owner because there is so much else going on.

Happy Birthday, Google Analytics

Small Business Mavericks

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics.

The 12 Best Twitter Analytics Tools for Online Marketing Success!

Devumi

Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. When you think of Twitter like that you’ll understand why Twitter analytics tools are going to be […].

How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you see this, then you need to filter out that traffic so that it doesn’t show up in your Google Analytics reports anymore.

2015 Media Trends and State of Online Newsrooms

Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Using data and analytics to inform content production: The media has learned this lesson well. How the Corporate Newsrooms Scored in 2015.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. By the end of 2015, 81% of all U.S.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

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How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Or you could go a step further and use something like Google Analytics goals to know exactly which social networks are referring the most paying users for your product or service. Pro Tip: Take a look through your social message analytics, and screenshot the ones that are doing really well.

2015 Media Trends and State of Online Newsrooms

Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Using data and analytics to inform content production: The media has learned this lesson well. How the Corporate Newsrooms Scored in 2015.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Data Data Analytics Data Mining B2B Marketing Data Optimization Data QualityHere is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!

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How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. Measurement & Metrics Public Relations Social Media State of PR CIPR senior pros using social media Shel Holtz state of the profession 2015 stephen waddington

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

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A Strategic Guide to Social Media for Nonprofits

SocialFish

To give you a sense of common communications goals that can inform your social efforts, in 2015, nonprofit communicators identified these five goals as priorities for the year: Engaging community. charity: water (@charitywater) June 22, 2015.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

2015 pay ranges for digital marketing positions: – Chief digital officers: $148,000 – $280,000. 42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); billion in 2015.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Marketers Adopt Social Media Analytics Tools by eMarketer. marketing groups have adopted social media analytics tools.

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. 29 – Content Marketing Analytics .

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Sniply also shortens the URL, so you can keep track of analytics to see how your links are performing. The app integrates with a ton of others and has a variety of features including tinyURLs, bulk uploads and analytics. Content marketers usually have a lot on their hands.

The Science Of Viral

SocialFish

Most Read articles of 2015. Buzzsumo, a content analytics company, discovered that posts with images get twice as many shares on Facebook and Twitter as compared to those that don’t have any images.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

” Expert Guides to Twitter Stats and Analytics. ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social. How to Use Twitter Analytics to Find Important Data by Social Media Examiner.

One Social Media Metric to Rule Them All

Visually SM

One way to increase the clicks on your content is to look through your social media analytics—you can do this with a social media analytics tool like Sprout Social —to see which type of content it is that your fans are likely to click.

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

Through unique analytics you will be able to see in real time how your content is measuring up, so it ends up informing back on the posts you create in the future. You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S.

7 Worst Mistakes That Are Eating Up Your Content Marketing Success

SocialFish

Visitors come and go and analytics aren’t as great as they should be. We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. The world of the content marketer/social media marketer is changing.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! This was post #5, the final post, of Blogging for Business Week 2015 (#b4bweek) on Webbiquity. #1:

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Don’t automate your content, humanize it

SocialFish

Most SMM tools also provide stellar analytic reports and the ability to assign tasks to your social media marketing team. This post originally appeared on the Fixation blog.