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How to Increase YouTube Engagement [Infographic]


Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. Content Marketing Video YouTube Content marketing

Microvideo Will Dominate 2014

Waxing UnLyrical

That takes into account services like Netflix and YouTube, but the fact is that Facebook sees how important video is to selling ads. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. Twitter Google+ Microvideo Will Dominate 2014. Image: Chuck Hagel via Flickr CC 2.0.

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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.

What is no longer working in social media: 2014 edition


YouTube. Trying to grow your YouTube audience without interaction is much harder than it used to be. Related Posts Why They Don’t Follow You On Instagram Five Web Design Trends to Watch Using YouTube for B2B How to Lead Your Way to a Social Organization How Smart Nonprofits Do Blogger Outreach Right Adapt Your Website to a Mobile World. More visibility? Blogging. Twitter.

Your YouTube Plan is Not the Same as TV

Spin Sucks

By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. A push-pull medium such as YouTube requires a strategy to deliver the engagement you want. A personalized video portal.

Using YouTube for B2B


YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. Think again. Boost SEO.

5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. It is also the 2 nd largest search engine in the world. Very few, is my bet.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. “ There are two types of ads available to us on YouTube: . In-Display ads appear in YouTube search or in display and you are charged when the user clicks to watch it. The great thing about somebody who is looking at your ad on YouTube is that they are already interested in something they chose to view. That will give you the insight you need for getting the content right on your YouTube ad. Keep Them Interested.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Adidas is also launching a live YouTube web series called “ The Dugout “, allowing fans to take part in interviews, Adidas product reviews, and behind-the-scenes World Cup action.

How to Make a Successful YouTube Channel

Convince & Convert

We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news.

SEO in 2014: Where It’s All Headed


2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. Meanwhile Youtube made a killing with some of the silliest and stupidest music videos you might ever see. What is Next for SEO in 2014? My big prediction for SEO in 2014 is this: everyone is going to double down or fold. What Happened to SEO in 2013?

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Breaking Through To The YouTube Culture

Twist Image

Brands are struggling to understand YouTube. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers. Since then, YouTube has introduced TrueView (that little button that enables viewers to skip an ad after five seconds). But, YouTube should mean much more to brands. The pulse of YouTube beats in a very different way. YouTube''s culture.

3 Tips to Reach Generation Z on YouTube

Convince & Convert

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion.

What Is The Point Of A Website In 2014?

Twist Image

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? It''s 2014, and most websites still want you to read and/or buy, instead of being that true digital embodiment of the brand. youtube. It''s not all about what the mobile experience will be about. The one screen world. We live in a world where the only screen that matters is the screen that is in front of me. We live in a world where screens are here, there and everywhere.

Social Media Optimization 2014: Twitter or Facebook?


But which of the two vastly different but equally dominating social media giants takes the cake when it comes to presiding over the social scene of 2014? With these differences in mind, which outlet should you be targeting in order to get the most out of your social media outreach in 2014? Guest post for SocialFish by Sarah Brooks. As always, it depends on who you are. Implementatio

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 McDonald’s also introduced FryFutbol on YouTube, featuring re-enactments of key moments from every match of the tournament — using only french fries.

YouTube: Visual Proof For Static Content


YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. And yet, YouTube is convenient left out of so. Blog Social Media Marketing videos Youtube But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream. YouTube. The world of social media is ever-changing. Twitter.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

YouTube. via YouTube. YouTube and Twitter are a close a second. The survey was conducted between January and April 2014. Social Media Statistics content discovery Facebook Millennials SDL social discovery social media social media statistics social networks Twitter Youtube The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook.

7 NEW Social Media Solutions to Grow Your Business


Updated YouTube App. YouTube is the second largest search engine in the world. In the latest upgrade, YouTube made it easier for users to search for YouTube channels, find playlists, and view subscriptions in the new Guide. Original article: 7 NEW Social Media Solutions to Grow Your Business ©2014 UNSPOKEN ~ Social Media. Pinterest Messenger. BuzzSumo.

85 Takeaways from New Media Expo 2014


Without further ado, here are the 101 things I learned at #NMX 2014. 200 Videos, 200 Days, and 5 Million Views on a 2K Budget – How to Leverage YouTube to Increase Sales & Trust. Remember that you do not own YouTube, Vimeo, or other video networks. YouTube lets you upload your own transcript as opposed to using their auto-generated script. Do you research.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More


Optimize your YouTube posts. Facebook Google Plus Instagram LinkedIn Pinterest Social Media Social Media Marketing Twitter YouTube Google Vine Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. Optimize your LinkedIn posts. Optimize your Facebook posts.

Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. We’ve been preaching about helpful content here at Convince & Convert for years, and 2014 was certainly the year that the term “content marketing” began to stand on its own. Why YouTube Pre-Roll Ads Rock & How to Take Advantage of Them. Enjoy! Do Social Signals Drive SEO?

5 Mistakes That Prevent Your Content From Going Viral


You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. If you’re marketing video content, use channels other than YouTube to get some traction. Related Articles Facebook’s Organic Reach Decline: How to Respond in 4 Steps How to Increase YouTube Engagement [Infographic] Using Hashtags in Social Media Marketing. Screen.

How to merge an existing Google+ page and Youtube Channel

The Way of the Web

But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was. We’ve merged G+ and Youtube profiles for our own sites and clients. Disconnecting a Google+ page and merging an existing page with Youtube: The first step is to make a note of the email address and Google account which your Youtube channel is setup up with.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. Which resulted in this gem on Youtube and countless tweets and Facebook posts. Claire OT (@claireOT) July 3, 2014. SciFriLive — Science Friday (@scifri) July 4, 2014. audi #wantanR8 — Audi Tulsa (@AudiTulsa) April 24, 2014.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). do that for me?”

Plan Your Content Using a Marketing Funnel

Spin Sucks

Related Stories Anonymous Social Media: Why You Shouldn’t Participate How to Find the Right Content Distribution Your YouTube Plan is Not the Same as TV. By Gini Dietrich Do you plan your content? As you know, we have a theme here every month (this month is planning!), but until earlier this year, we weren’t very intentional with our editorial calendar. Draw three circles.

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

Facebook (including Instagram) is responsible for more than half of the time spend on social/messaging applications, and YouTube accounts for fully half of the time spent on entertainment apps. “YouTube is definitely Google’s killer franchise on mobile,” said Flurry President and Chief Executive Officer Simon Khalaf on Flurry’s blog.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

In addition to drilling down on specific timeframes and topical categories you can focus specifically on Web search, news, image, shopping or YouTube. Keyword Tool is handy for pulling suggested search/autocomplete data for Google, Bing and even YouTube. Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. SEMrush.

How to Find the Right Content Distribution

Spin Sucks

Related Stories Your YouTube Plan is Not the Same as TV Grow Your Communications Firm in 2015 Get Creative with Internal Communications. By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. We love getting the extra awareness, but would love to also see our subscribers increase because of it. I get it.

How to Easily Make Animated GIFs from YouTube Videos


PizzaHutHersheys — Pizza Hut (@pizzahut) July 15, 2014 Unleash the #GIFs ! — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? Did you know that it’s super easy to make an animated GIF from one of your YouTube videos?

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

It’s about creating a brand experience on other sites like YouTube, Twitter, etc. Ruth: you can build links to your YouTube videos by building links to them and adding comments on other videos on YouTube. They encourage you to be signed in if you are on YouTube, on other Google properties. They build links to the YouTube page. Adam Dicker is moderating the panel.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

YouTube. via YouTube. Here’s the change in active usage for each platform over the last two quarters (six months): both Facebook and YouTube saw active usage drop 6%. Social Media Statistics Facebook GlobalWebIndex Google Pinterest social networking statistics social networking stats Tumblr Twitter Youtube Facebook: 1.23 billion monthly active users. via VK.

8 LinkedIn Tools for Business


You can create webinars, embed YouTube videos, and upload your sales and marketing presentations, PDFs, portfolios, and conference presentations. LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. OFunnel.

The Importance of Testimonials and Social Media


Using YouTube for B2B How to Market like a Musician [Cool Infographic Friday] Content for SEO Five Web Design Trends to Watch [Please Share!] Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. Additionally, social media is a huge component of increasing leads for new customers. Let’s take a closer look. Why Testimonials?

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18 Expert Guides to Using Google+ for Business

Webbiquity SMM

After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?

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The Four-Step Process of Communications Planning

Spin Sucks

Related Stories Your YouTube Plan is Not the Same as TV Grow Your Communications Firm in 2015 Internal Communications, Sunday Style. By Gini Dietrich A few years ago, I had the pleasure of meeting Benson Hendrix online. A communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good.

2014 Is The Year Of Social Metrics

Small Business Mavericks

I believe this is a trend you are going to see more and more of in the next few years – starting in 2014. Other social media sites that do well in sending traffic to websites include: YouTube. I believe 2014 is going to be a banner year for social media traffic and social media metrics. If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. LinkedIn delivers a lot of traffic to B2B sites.

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The Realtime Report

YouTube. via YouTube. Tumblr, Instagram, YouTube Attract Younger Audience. Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users.