Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

Trending Sources

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

One permission says that Facebook may edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.

Reports of Websites Going Down for Lack of ICANN Email Verification

Bill Hartzer

There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address. A popular website, JitBit.com, was recently taken offline because they failed to verify the site’s email address as listed in the whois record.

Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far.

What You Need to Know Before You Install Facebook’s Messenger App


Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger.

The Changing Customer Service - Social Media

Social Media Network Marketing

If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more.

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Optimize Your AdWords Campaigns

PWB Marketing Blog

Send SMS. I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck.

5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise.

How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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SendinBlue Review – Small Business Pricing with Enterprise Features


SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages.

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Mobile apps are a waste of time for associations.


I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet.

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7 Powerful Tips for a Winning Twitter Sales Strategy


Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Whenever you Tweet, your subscribers will get it as an SMS.

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[Case Study] Have you crossed the mobile threshold?


A data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text.

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%).

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CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #26

Twist Image

Montreal Children''s Hospital uses SMS and more to curb wait times. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).


What You Should Know About Chatbots in 2017

Simply Measured

The company took a big gamble in 2014 in stripping out the messaging piece from the core Facebook platform to become a standalone app called Messenger. While SMS may be seen as a platform similar to Messenger, panelist Thomas Smyth co-founder of Trim , an app that leverages chatbots to save consumers on services, said that it pales in comparison to Messenger: We see 3x better engagement on messenger than we do on SMS.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 crore (~$473.8M) by the end of 2014.

3000 Year Old Marketing Techniques

Bill Hartzer

And when it comes to communication SMS marketing comes into its own. SMS Marketing Allows Instant Communication. But SMS messaging is about as close to being instantaneous this side of traveling faster than the speed of light.


Why and How You Should Get Proactive About Customer Service


In 2014, 29 percent of enterprises planned to invest in proactive outbound communication (POC) solutions, reports Forrester.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Mobile payments are on their way to becoming mainstream, outpacing website payments in growth for 2014.

Top 5 Social Media Apps that All Marketers Need

agora pulse

The number of monthly active users in the social media app has consistently grown since 2014 when the service had only 200 million monthly active users. Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ?

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet.

MyFirstTweet – A Very Telling Story

Koka Sexton

It’s been wonderful to watch a once simple SMS communication app turn into a behemoth of the landscape. Happy 8th birthday Twitter ! I remember you when you were so little, still trying to find your place in the sea of social media and look at you now. I am a huge fan and advocate. Today for their birthday Twitter launched their #FirstTweet site so members could discover their first Tweet. Of course I couldn’t resist and what I saw put a big smile on my face.

Is the Financial Services Industry Poised for Market Disruption?


According to the 2014 World Payments report by Capgemini and RBS: Alternative payments like those through mobile apps already increased globally by 9.4% At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.

Newsmastering Architecture for News Radars


November (5) EPIC 2014 - World of personalized media Publishers, learning objects and the future of education Exercise your creativity in boring business meetings Make, Buy, Outsource, or Open Source? Teemu Arina About Blog Speaking Concepts Archives ? 2010 (9) ?

Snapchat – Proof That Simplicity & Authenticity Wins


Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014.