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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Not Everything Has Changed

Jon Loomer

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). Let’s be honest. Basic Targeting Options?

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Monitor industry and customer trends and sentiment. Develop an effective content strategy – planned content with an editorial calendar. Know how to research the landscape around the brand. Twitter.

Tips 100
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118
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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)?

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

Proactive Report

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. Media Distribution and Sentiment. By mousing over the histograms you can also see the sentiment and tone of the article. Hot Topics. com/technovision.

Report 53
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.