Sentimental Insights For CXO

Saying It Social

The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts. Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.


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Converseon Study: Social Interactions More Likely To Be Neutral


Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will.

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Imagine what happens when real time no longer means “send a tweet,” but just be somewhere and people will know your sentiment without you having to do another thing. Happen to notice the subtle change Facebook made on mobile last week?

How do you Measure Success?

Direct Marketing Observations

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. I save way more than I need to. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more. Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram Social Media Loves Valentine’s Day: 2014 Campaigns How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

5 New Email Marketing Terms You Should Know

Convince & Convert

But I also love the final sentiment, because. I start off the just-released 2nd Edition of Email Marketing Rules by quoting Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat.

What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be. No chance.

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How to Put the Customer First With Human Marketing

Convince & Convert

This sentiment is exemplified in KLM’s new “Cover Greetings” video. The best stories are often deeply personal. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings to life how it’s the little things that touch our heart.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook.

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STOP Now or Your Content Dies

Convince & Convert

Am I alone in my sentiments? Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content.

What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.” I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be. No chance.

11 massively doable ways to increase conversions with better forms

Convince & Convert

That sentiment – all too common – is a conversion rate crusher. I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. First a little backstory on this in case you’ve had your head in the sand for a week or so.

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. Media Distribution and Sentiment. By mousing over the histograms you can also see the sentiment and tone of the article. Powered by Ocular8, a media analysis and tracking service, TechnoVision’s chart covers the first six months of 2014.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

And instead of measuring some meaningless metric like the number of Page Likes or something, they measured which customers saw which posts and comments , they used text analysis to quantify the information richness and emotional sentiment of them, and they categorized them into marketer-generated versus user-generated, and direct interaction versus indirect interaction. . It’s no secret: social media marketing has a data problem.

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Book Review: The Social Employee

Webbiquity SMM

The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform. One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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When Analog Beats Digital Marketing

Convince & Convert

They hope to make expressing my sentiments easy, convenient, and financially rewarding. When it’s time for your brand to say thank you, happy birthday, or express any other personal sentiment to your customers, vendors, prospects, and employees, don’t be hypnotized by the promise of efficiency. Copyright (c) 2014 by the author and reprinted by permission of Palgrave Macmillan, a division of Macmillan Publishers Ltd.

Are You Measuring Your Social Media Efforts?


Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. Will you need sentiment analysis? Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

Trends include everything from sentiment, to which team was searched the most, top questions around the match, and which players generated the most interest. With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

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Mastering the Many Roles of a Social Media Professional

Convince & Convert

Tweetable Moments It really comes down to awareness and sentiment, and can we change hearts? The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media Lessons from America’s Biggest Company

Convince & Convert

So while Chad’s team looks at volume, they also look at sentiment and, perhaps most important, velocity: Does everyone react to an announcement within 20 minutes, and then mentions die down? Tweetable Moments No one will give a standing ovation for all the things that you do right. cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. He also got his career started in politics in Washington.

Research-Driven Ideas for Social Data


The obvious next step would be to detect topical relationships to patterns in different types of postings, and perhaps combine such metadata with other patterns from language and sentiment analysis. Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer?

Second Screen TV - Research

Diva Marketing Blog

CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. . Picture this. It''s been a stressful week and you''re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It''s a scene played-out in many homes for nearly 70 years. . Over the past few years a there have been a few changes in How we watch TV. .

Can Twitter Help your Online Customer Support and Research Goals


Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment. Kai Thrun (@KaiThrun) April 2, 2014. The internet is becoming an increasingly complex place, and your online customer support strategy is becoming more important as the world shifts further to an online context.

16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. The old way of categorising the world (Animal OR Mineral OR Vegetable) now allows for multi-descriptor on a single object (including sentiment). If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested.

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment.

(Almost) No One Is Seeing Your Content

Twist Image

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. If a brand is not present on these social media channels, there is a commonly held sentiment that they are simply uncaring or non-present in their consumers'' lives.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

” Brands are instead focusing on reach, engagement and sentiment metrics. Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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Six Links Worthy Of Your Attention #220

Twist Image

Facebook ''s research suggests that happy sentiment begets happy sentiment, and we know that angry comments on articles makes people dig in to their existing positions and ignore facts that don''t agree with them. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

All Filler. No Killer.

Twist Image

That was the general sentiment around the rehearsal spaces when I studied music in college. While it''s not a zero-sum game, there is a sentiment that brands are chasing the one hit wonder. Everyone wants a hit. . Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that moment as being asked to join B.B.

Digital Advertising Just Got Worse (If You Can Believe It)

Twist Image

My feelings and sentiments towards the car rental and luggage companies brands are eroding. My feelings and sentiment towards the publishers that are running these retargeted ads are dwindling as well. It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe and Prodigy.

Facebook On The Brain

Twist Image

Understanding sentiment and how that can shift from user to user isn''t that far of a stretch for a company that needs something really different to keep it on the media planners'' lists. Facebook is messing with your mind, people. what''s wrong with you? say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again).

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). The best way to really understand your customers and prospects is to ASK and LISTEN. It’s the only way to learn their desires, needs, challenges, wants and dreams. That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. (

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Are You Reading This?

Twist Image

People''s general sentiment is that they would love to read more, if only they could find the time. How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. I used to toss out a statistic about reading (don''t know where I got. don''t know what the source is) which stated that the average person reads about one book a year. School has a funny way of turning people off of reading and learning.

Can Products And Services Be More Social Than Humans?

Twist Image

These issues get resolved (and quickly) and lean in favor of the consumer, because the last thing a brand needs - in this day and age - is a digital legacy of negative brand sentiment. brand sentiment. Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid.

Be Nice When You Say Bad Things Online

Twist Image

We''re forgetting sentiment. Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through. I would argue that the number of reviews, the five-star rating system and semantic feedback add a powerful validity to a product''s (or services) success.