104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

The Pillars of Online Marketing Success in 2014 & Beyond

SocialFish

Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. The post The Pillars of Online Marketing Success in 2014 & Beyond appeared first on SocialFish.

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Trending Sources

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. for retailers, Christmas, or for accountants, the end of the Tax Year).

Just get us the Millennials! #Marketing #Fail

Janet Fouts

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders.

How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts.

Winners And Losers In The Digital Age

Twist Image

He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs.

How Your Brand Should Tell A Beautiful Story

Twist Image

retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change.

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Living (And Working) In The Digital Age

SocialFish

Rakuten, a Japanese web retailer, also offers financial services. Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Internet Retailer ). Internet Retailer ).

The True Omni-Channel Is Convergence

Twist Image

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). retail.

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The End Of Showrooming (And Webrooming)

Twist Image

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape.

How Do You Sell?

PWB Marketing Blog

They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds.

How To Write A Post That Will Rock Your Facebook

SocialFish

The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts?

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The first place I decided to start was to look at companies that have IPO’d or are expected to IPO in 2014.

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Using YouTube for B2B

SocialFish

As a means of connecting with its retailed brands like Serta and Simmons mattresses , the store developed a YouTube playlist of the “ Top 5 Funniest Mattress Commercials.” YouTube reigns over online video sharing.

How Marketers Can Get Back to Modern Marketing

Convince & Convert

Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.

How to Build a Billion Dollar SEO Empire

Viper Chill

Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties.

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The Creative Power of “You’re Right” and the Destructive One of “But”

Idaconcpts

However, the employees from this food retailer are among the most hardest working individuals that I have ever met. I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

ACSI 2014 Website Satisfaction: Credit Unions 86. Specialty Retail Stores 79. Internet Retail 78.

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The Speed Of Brands And Other Stuff

Twist Image

Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? future of retail. retail. retail technology. retailer. What do you make of this whole high frequency trading scandal?

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Understanding B2B Online Reviews

SocialFish

Unlike customer reviews for consumer industries like restaurants and retail, where sites like Yelp and Urbanspoon make it easy and convenient for customers to post their experience with a brand or business, there are not nearly as many commonly known platforms for posting B2B online reviews.

There's No Patience In Business

Twist Image

Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands.

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How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)

Viper Chill

Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not).

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.

Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America? I’ll be curious to see if I get one on my feed.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. . It’s no secret: social media marketing has a data problem.

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.

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How Google Trends Helps Employers and Job Seekers

Convince & Convert

For example, according to our search on October 16, 2014, Jennifer Lawrence is the most popular actor, and also the fastest growing. Amazon is the most searched retail company and 50% more popular than #2, Walmart. Have you seen the More Cowbell sketch from Saturday Night Live?

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. The majority of blogs aren’t a success.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The new approach paid off, resulting in attention from customers, media, and retailers. Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014! Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

People Get Sued For Doing This OnLine - Social Media

Social Media Network Marketing

? People Get Sued For Doing This OnLine Here is a situation: Suppose You were browsing through a huge Retail Site and You come across a product that catches your desire and now you just cannot live without. So you buy it and eagerly await its arrival. When it arrives, You rip it open and see it - and find it''s. terrible. Disappointed, you go back to the same WebSite and leave a Negative Review to warn others and also this way you are informing the Company and venting your anger.