Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. It would probably be useful to cover the basics first, such as: What’s a meme? A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. This is the nature of digital media.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. And in all honesty, social media isn’t even that new anymore.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Get ready to order in from Foursquare – Foursquare has teamed up with an online food delivery company, GrubHub Seamless, to let Foursquare users place an order for delivery directly from the app (Media Bistro). Any social media updates we missed?

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Social Media

Why I Write - Blog Hop "Old Fashion" Meme

Diva Marketing Blog

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. Part of a meme is to tap a few friends who will take the concept and put their own spin on it. I am excited that three of my favorite bloggers will be joining the meme parade.

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Are Memes Really Just Slacktivism? Why: The Ice Bucket Challenge is redefining social media campaigns. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Why I Write - Blog Hop "Old Fashion" Meme

Diva Marketing Blog

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. Part of a meme is to tap a few friends who will take the concept and put their own spin on it. I am excited that three of my favorite bloggers will be joining the meme parade.

Calls To Action Are Good — Except On Facebook

Small Business Mavericks

Likewise, avoid memes. In all social media, it’s important to study reach and engagement and to understand the platform. Social Media facebook social media engagement If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study published by Chad Wittman at Moz is any indication.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Are Memes Really Just Slacktivism? Why: The Ice Bucket Challenge is redefining social media campaigns. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Customers take for granted that big companies are on social media. How big companies use social media.

Life After Digital

Twist Image

Social media and digital technology are ruining everything. Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Has digital technology and social media impacted the way that we experience our lives? social media. Is the selfie the end of civilization as we know it? Are we less human because we don''t just experience events in real life, but record, share and create content around them?

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. Hopping on an old social media trend (i.e.

8 Ways What You Write Will Affect Your Bottom Line

Writtent Blog

When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales.

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How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Reddit is the self-proclaimed “front page of the internet”, and based on the amount of viral content and internet memes which have originated or been popularized on the site, this motto is well-earned. As internet marketers, we need to keep ahead of the latest internet trends, and thanks to the huge number of internet tastemakers on Reddit, it pays to pay attention to what is performing well, as it might well be the next big meme. Guest post by Scott Masson.

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5 Steps to Determine the Right Social Media Content for You

ProBlogger

At the core, one of the biggest goals of social media is to foster and maintain engagement. Anyone can create a social media account, but one of the hardest parts is to determine what kind of content you should be sharing. With social media, the purpose is to deliver value AND be social so if content is being shared but it’s not generating any sort of socialization, then how valuable is it really?

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. Hashtags are about SEARCH and DISCOVERABILITY of social objects. Understanding Memes #PoopTweet and random stuff. Random Joke Memes.

Brands Can Have Real Conversations

Twist Image

The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. social media.

Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

Viper Chill

Ediz, the owner of Gym Memes (1.3 Please keep in mind that the social figures I share are a percentage of the social amount. So if a site has 50% social traffic, the Facebook number may be 90% but it’s only 90 as a percentage of that 50. Direct: 17.64% / Social: 74.37%. Direct: 17.13% / Social: 76.37%. Direct: 19.08% / Social: 75.51%. Direct: 27.95% / Social: 55.51%. I wish you the best of luck… Social Media

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Facebook Theme Week: Boost Your Organic Reach with These Tips

ProBlogger

With so many users on the world’s biggest social media site (Darren said this week it’s been logged as 1.317 billion monthly active users in the second quarter of this year), the potential for reader overload is astronomical. Not only will Facebook limit the reach of meme content in favour of more relevant (i.e. General Social Media

Are You Parenting/Babysitting Your Children Or Are You Letting Technology Do It?

Twist Image

It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Last week, we briefly spoke about the Alex From Target meme that was breaking out. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

Again, I prefer the idea of content being on the left rather than packed between navigation, but at least put something there that entices people to click on more articles or simply share your website via social media. The meme’s aren’t that great and the implementation is quite sloppy (huge black bars on pictures, some very pixelated, etc.),

Adventures In Visiting Google, Facebook And Apple In Silicon Valley

Twist Image

It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Does George Takei come up with all of his Facebook memes? digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

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ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Every wondered about the history of LOLCATS and memes? The #icebucketchallenge is now officially a successful internet meme , with a good cause behind it. AmEx is co-creating with a number of designers to create content that is perfect for social channels. — Monster (@Monster) August 12, 2014.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Paid Media Opportunities. Key Takeaways.

ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. A tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Want this in your inbox each week? Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries.

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In a Blog Slump? Here’s What to Do

ProBlogger

Linky parties and participating in memes never really earned you any legitimate readers. You don’t really want to have to be everywhere on all social media channels just so people will read your blog. Image via Flickr user Toni Birrer. “Do Do you ever want to chuck blogging in sometimes?” came the question at the end of an email recently. Yep”, I answered. “At At least twice, pretty seriously.”.

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). The change triggered a lot of negative blog posts in the social media and community management communities. Facebook is the world’s largest social network.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT.

How to Create Social Media Graphics That Spread Like Wildfire

Rebekah Radice

And they’re using social networks such as Instagram , Facebook, Pinterest, and Vine, to tell a striking story. How to Create Social Media Graphics that Spread Like Wildfire. From her blog to social media, there’s no mistaking her graphics. Over 63% of all social media content today is comprised of images, and approximately 66% of new posts are some form of visual content. Use Images To Optimize Your Social Media Content.

5 Ways to Grow Your Blog Without Relying on Google Traffic

ProBlogger

The free icons actually earned substantial attention from the blogosphere, bringing in new visitors and social followers. The response was overwhelming and led to tons of new traffic, social media shares, and blog mentions… for free! Strategy #4: (Creative) Social Media Marketing. Social media is a no-brainer – it’s free and a great way to find and grow your audience. Remember that quality content is key to social media marketing success.

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How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

Then there’s external linking, sourcing images, social media so that that into account. Perhaps the most common ones have to do with social media or marketing. Here’s another tip: Since these posts tend to be long, sprinkle visual elements in the form of infographics, video and memes to keep your readers engaged. This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish.

Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

ProBlogger

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. On social media, the soft sell is the best way to win people over (and reach their News Feeds). I will embrace the day when people abandon those memes saying the “best time to post”. Find all the slides from SMX Social here: [link].

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. Include them in posts on social media sites, blogs, and other informal platforms, but do not mistake cartoon faces for complete sentences. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum.

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. Include them in posts on social media sites, blogs, and other informal platforms, but do not mistake cartoon faces for complete sentences. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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Bring Balance to Your Online Life

Ari Herzog

I refer to web platforms and social media sites with login and password systems for you to create a profile. Do you share the same photograph, screenshot, illustration, recipe, or meme to all of your platforms? As for other social sites, I use Reddit to respond to randomness.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. And the memes started flowing. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. A study by the Swiss Federal Institute of Technology looked into what factors can kill a social network.

7 Creative Ways to Visually Brand Your Business on Social Media

Rebekah Radice

More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. Below are 7 creative (and actionable) ways to establish a strong visual brand from my recent presentation at the Visual Social Media Conference. 7 Creative Ways to Visually Brand Your Business on Social Media. Gifs/Memes.