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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. This remixing breathes new life into the content and causes it to be shared again and again. ” Click To Tweet. ” Click To Tweet.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms.

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