Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Is it positive or negative?

Trends 60

Trends Social Media Brands Hashtag 60

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Take inspiration from pop culture, current events, and memes.

Tips 119

Tips Marketing Press Release Influencer 119

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Take inspiration from pop culture, current events, and memes.

Tips 60

Tips Marketing Press Release Influencer 60