The Realtime Report

MARCH 11, 2014

Art140 (note: if you’re searching for it, it’s actually @artoneforty) is meant to be highly interactive; Victor Samra, the digital media marketing manager at MoMA, told Adweek that “We’ll do our best to respond to people’s opinions on Twitter and try to get more conversation going that way.” million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Social Media 69

Social Media Press Release Class Course 69

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. The sentimental factor. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. You will bring new life to your marketing campaigns in the process.

Tips 60

Tips Marketing Press Release Influencer 60

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. — Heineken US (@Heineken_US) July 29, 2014. One of the biggest mistakes social marketers make is to look at data once, build a content plan and then never look back. Ongoing audience insights.

Social Media 136

Social Media Content Lurker Metrics 136

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In 2014 we launched #MyMadcap. Approach your strategy with an audience-first mindset.

How To 125

How To Social Media Management Metrics Team 125

Ignite Social Media

AUGUST 23, 2016

What is the sentiment behind the trend? In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner. Sometimes a social media trend seems like a perfect fit for a brand, such as Subway and #NationalSandwichDay. Is it positive or negative?

Trends 60

Trends Social Media Brands Hashtag 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Proving Value. Tools you can use.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

DECEMBER 11, 2015

As a result, most marketers phone it in, and most customers are unimpressed. Personalization is always a good addition to the marketer’s toolbox, but it’s especially impactful in a personal context like holiday greetings. Use real people, real language, and real sentiment. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? Social groups can help you fit the person into a target market or group. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Twist Image

JANUARY 2, 2014

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing ). So yes, they are important. Next steps.

Content 104

Content Airlines Advertising Issues 104

Twist Image

NOVEMBER 6, 2015

I have been saying this since before the above-mentioned acquisition took place back in July of 2014. When asked about why Facebook took such a huge investment in virtual reality, Zuckerberg's response (and the subsequent conversation that takes place) expresses the exact same sentiments I felt after I tinkered with the technology.

Mobile 40

Mobile Sentiment Data Analytics 40

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Is this purely a social media initiative, or is it one that’s implemented across all marketing channels? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I went back to May of 2014 within my custom ad reports. This claim tends to be shouted loudest by those who also claim that organic reach is dead ( it’s not ). Here’s why… Click To Tweet. Data Set Notes. I did the same thing for “WCA.”

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

Social Media 118

Social Media How To Press Release Sentiment 118

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Can you elaborate on your approach to marketing in a unique way?

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Monitor brand sentiment.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

agora pulse

APRIL 23, 2019

5 Reasons Your Agency Should Use Emojis in Social Media Marketing. The great thing about social media marketing is that it’s universal. For marketers, this is a good thing. There’s a good reason why social media marketers use emojis. Emojis make innovative marketing campaigns. Emojis are universal. True story.

Social Media 119

Social Media Campaign Wikipedia Study 119

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Twitter Analytics Guide.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. That includes Service Cloud, Marketing Cloud, Sales Cloud, Tableau and Slack. Our customers rave about its ease of use and time to value.

Brands 69

Brands Social Media Management Authentication Software 69

Sprout Social

JUNE 21, 2016

Although quick to dole out, Instagram likes represent a positive sentiment around your content. It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. A 2014 study from Simply Measured found that posts tagged with a location receive 79% higher engagement. Add a Location.

Instagram 87

Instagram Engagement How To Hashtag 87

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Sprout Social

DECEMBER 14, 2016

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. Those conversations include both positive and negative sentiments.

Retail 40

Retail Social Media Sports Construction 40

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. Good morning.

Social Media 141

Social Media Hashtag Instagram Meme 141

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Issues 100

Issues Committee Report Industry 100

Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

Meme 52

Meme Engagement Strategy Wikipedia 52

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. Have you done your target market research ? Time to level up.

Instagram 111

Instagram Geotagging How To Tourism 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers. Pricing: $9/month – Getting started with social marketing. $49/month

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100