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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. Take inspiration from pop culture, current events, and memes. What Makes Emojis So Appealing?

Tips 119
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. Take inspiration from pop culture, current events, and memes. What Makes Emojis So Appealing?

Tips 60
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

Trends 60
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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145
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Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Keyhole.co

Memes are the best gift to mankind from the social media world. Memes are everywhere. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. An Internet meme usually takes the form of an image, GIF or video.” Why are memes so popular?

Meme 52
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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. Good morning.