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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Understanding Memes #PoopTweet and random stuff. Random Joke Memes. TIP only makeup your own branded hashtags if you are going to slap it on every piece of marketing material going out the door. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Any sports Grand Final, or viral meme may trend at any time.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT.