Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Let’s plunge into Adidas’s social media strategy. Correspondingly, they have a massive online following across their various social media accounts. million Facebook: 40.95

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Sports Social Media Strategy Apparel 59

Keyhole.co

DECEMBER 22, 2020

Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Simply, transmedia means to trans port a story or message into a customer’s everyday life, through the use of multiple media platforms.

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The Realtime Report

DECEMBER 31, 2013

What were the biggest stories in social media statistics this year? Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Google+ Is Now #2 Social Network (Jan 28).

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Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

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Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

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Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

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Social Media Press Release Class Course 69

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Thinking that social media is the same as direct response. influencers. social media.

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yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Top U.S. Smartphone App in 2015.

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Ari Herzog

FEBRUARY 9, 2014

Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves. I curate a Twitter list of influencers who I define as people with tens or hundreds of thousands of followers. By way of example, look at five influencers on my list.

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Socialmedia.biz

OCTOBER 7, 2016

Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that! The competition goes social. Amazing, no?

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Social Media Startup Creative Commons Survey 126

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. To get you started, 360i offers tips on Paid and Earned Media: Building an Integrated Strategy. What does this mean? What does this mean?

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Study Social Media Research Survey 152

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

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Social Media Survey Startup Reputation 107

Ignite Social Media

JULY 31, 2017

The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media. The Current State of Social Media. In 2015/2016, organic reach was down to 2.6%

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Social Media Trends Community building Hosting 84

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Adam Sherk

DECEMBER 17, 2013

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. Hope you had a good year, and wishing you a happy 2014. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. SEO Tips for Infinite Scrolling.

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Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. Second to relevance, influencers play a key role in taking a campaign or cause viral.

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Activities Social Media Hashtag Campaign 0

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

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Social Media Trends Report Survey 111

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Template Templates Social Media Strategy 56

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

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Social Media Engagement Brands Airlines 112

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

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Social Media How To Metrics ROI 108

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? Budget Traveling and Hacks.

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Travel Influencer Brands Airlines 66

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

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Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Look no further than these content marketing tools, which allow you to assemble collections of curated and native content, which can be shared across social media.

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Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

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Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

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Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult. in 2019, Instagram creators and influencers said they’d been seeing dwindling engagement. Overall engagement may drop.

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Instagram Metrics Influencer Campaign 91

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

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Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

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Communities Google Notification Project 167

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Activating Influencers on TikTok.

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