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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Their straight-forward approach to the platform also allows them to seamlessly integrate influencers into their content stream. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app.

Marketing 217
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Especially if something has caught the fancy of younger audiences, such as a meme or a viral moment, Adidas finds a way to use this in their next social media post. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

Sports 59
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 60
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Trendy food pics, cute fuzzy animals, ultra-relatable memes… No, it’s not your best friend’s Instagram page, but it might as well be. co-founders of The Sip!