Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. The in-flight social network is scheduled to be available on all domestic Virgin America flights by the end of February.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Social Media Campaigns Bubblews social media platform social media user

Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ). With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world.

How To Cross-Promote With Hashtags

Small Business Mavericks

Hashtags present a unique opportunity for online marketers. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible. Some of your target audience may be active on Pinterest but none of the other networks. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. The social TV.

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content. Followers could ask the new car any question, through any social network using the hashtag, and the MINI would respond in a way that showed off the car’s new features.

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Emulate the @UN and Reply to Tweets

Ari Herzog

They’re now sharing pictures, using hashtags, and mentioning others. — Ari Herzog (@ariherzog) January 30, 2014. — United Nations (@UN) January 30, 2014. From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable: “Info can be a little slow to get out because of the translation and political review process,” says Groves. The above subject says it all.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? And social media is a great way to promote your work and attract people to it. If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs. Here the trick comes: always optimize your writings for each social network. Do you know the typical audience of each social network?

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Will Pinterest Go Public?

The Realtime Report

It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. Although we’re naturally inclined to judge as spectators to this vast, social landscape, it may not be fair to compare Pinterest’s IPO to that of Facebook or Twitter quite yet. Time will tell how much this social gem manages to shine.

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Space for Giants (@SpaceforGiants) January 20, 2014. Surf Life Saving WA (@SLSWA) January 23, 2014. Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide.

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Video Curation, It’s All About the N3TWORK

Janet Fouts

N3TWORK is billed as “The first personal TV network” Videos are categorized by hashtags and you have the ability to create your own channel and then curate content to populate that channel by either searching for and linking to your favorites or letting N3TWORK feed you videos it thinks you’ll like based on your interests. Other users can subscribe to your channel, follow hashtags and re-share videos through the app or the major social networks.

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. Hashtags. Oftentimes, our social efforts may seem futile as we’re constantly chasing. Let’s first consider that social media “success” is not black and white.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

3) Experiment With New Hashtags. Hashtags, of course, are essential to getting attention on Twitter. If Twitter is one giant cocktail party, then hashtags are how you take part in a conversation. Most established accounts use a handful of hashtags, either ones directly related to their industry or market, or ones that have successfully garnered engagement in the past. But if you keep using the same hashtags, you’ll keep getting the same results.

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Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

And if you’re a social media practitioner, it could save you from becoming unemployable. And it doesn’t mean you have to disclose by means of the hashtag #client, like Porter Novelli told staffers last week in an internal email. 46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. Disclosures on Different Social Networks. Image via Shutterstock.

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

But those who stuck with it soon started to understand the value of this unique social network. Eventually, we built lists and used hashtags to follow conversations. Maybe it’s the spammy hashtags and sponsored tweets. Featured Headline Social Media Twitter Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge).

3 Ways to Ensure Your Social Promotions Follow the Law

Convince & Convert

The FTC chose not to pursue any action against Cole Haan, but the incident has raised questions in the minds of savvy social marketers. Many of our customers have wondered how the ruling impacts their plans for social promotions, particularly as they tap into the growth of user-generated content being created and shared on networks such as Twitter, Instagram and Pinterest. Creating a specific campaign hashtag is one easy and common way to aggregate content entries.

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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

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How to Run Successful Campaigns on Google+

Convince & Convert

Here are some key considerations: Google+ is a global, open network; as such people value openness, transparency and disclosure. In order to make campaigns work for you, you will have to invest in building your network and in finding a community who love what you do. There are several different types I consider: A joyful social experience leading to brand awareness, Social leading into action on a website (e.g.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

Devumi

Social media is all about value added marketing. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Social Media Marketing Guides.

Herding Comments In The Digital Wind

Twist Image

Here''s a truth: I truly miss the power of the community in social media. Even if you''re on all of the popular online social networks, it''s hard to be active on all of them at the same time and to be engaged with an audience in real-time. It would be amazing to see how these new pieces of comments and commentary spread through these online social networks, and how they can then be unified in one place (for those who care to read them and connect with them).

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Building an audience and networking? Are You Pumping Up Your Google Plus Strategy in 2014? Google+ers like substance”); and using hashtags (three or less, directly relevant to the post). Google+ Social Media Marketing

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Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Share on all the networks. The question is not whether you should post your content on all the social networks (yes you should), but how to optimize your updates for better distribution. On a visual network like Pinterest, you want to pick the best images of your post and use keywords as well as hashtags in the description. The team at Buffer knows a lot about social sharing so I highly recommend you to check out their blog on the matter.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? Many (most?)

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?

6 Tips for Instagram Done Right (Especially #2!)

Absolute PA

Products + Services Thinking outside the box with a little creativity will get you further quicker in whatever social network you use, including on Instagram. You’ll notice in Instagram that before sending an image to upload, you have the option of posting it on your other social networks. That was, until I saw over 50 hashtags below the picture, including #followmeformore #likemypictureplease #like #my #picture and a multitude of other unrelated tags.

How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. Why Social Optimization Matters for Writers.

25 Battle-Tested Blogging Tips (Not for the Faint of Heart!)

Writtent Blog

This will ensure your post is primed for sharing – and standing out – on social networks like Google+, Pinterest, and Facebook. Include Hashtags in Titles. You should never be overt or overly enthusiastic about it, but including the occasional hashtag in your post titles can improve your content’s performance on social media. Hashtags have become so common-place, it’s going to seem less like a marketing ploy and more like a way to add emphasis.

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. I like to say Google+ combines the best of Twitter and Facebook on one network. Use hashtags so people find your posts through the hashtags.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?

A Social Media Etiquette Guide You Might Find Useful

ProBlogger

So what does it mean when it’s applied to social media? You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update. General Social Media

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Social Media Engagement Statistics.

7 Powerful Tips for a Winning Twitter Sales Strategy

ProBlogger

Before you get started, understand that Twitter, like all other social networks, is primarily designed to encourage social connections, conversations and engagement. Tweet Length – You’re allowed 140 characters per Tweet, but Tweets that attract the highest engagement are between 110 and 115 characters according to social media scientist Dan Zarella. HashtagsHashtags expand the reach of your Tweets and give you exposure on the trending topics.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

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7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. The post 7 Instagram Marketing Tips For Bars, Restaurants & Breweries appeared first on Firebelly | Social Media Marketing & Management Company. Instagram Social Media Marketing

Social Commerce: 5 Secrets to Boost Sales with Social Media

Keyhole.co

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. What is social commerce?

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