02/14/2014: Social Media Snapshot | Facebook Trending Hashtags, Twitter Redesign & More.

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Facebook , Firefox , Google , page layout algorithm , social media , Social Media Marketing , Top heavy filter , Trending , Twitter Facebook Trending Hashtags, New Twitter Layout, Google Page Layout Algorithm Updates and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

NBA Announces 2014 Social Media Award Winners

The Realtime Report

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Best Hashtag- Blake Griffin (Los Angeles Clippers). Social Rookie- Mason Plumlee (Brooklyn Nets).

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Trending Sources

Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

Sony has teamed up with media agency Isobar to create a new interactive platform for this year’s World Cup, called One Stadium Live. It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ). Social Media Campaigns Facebook Google Isobar One Stadium Live Online forum soccer social media Social Media aggregation Sony Twitter World Cup

03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

Harp Interactive

Categories: Blog , Social Media Marketing , Twitter Tags: @-reply , evernote , hashtags , social media , Social Media Snapshot , Twitter , twitter videos Twitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

The Best Brands on Twitter 2014

Devumi

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. The best brands on Twitter 2014. Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. — Charmin (@Charmin) December 19, 2014. That truly makes them one of the best brands on Twitter in 2014.

The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Urban Outfitters (@urbanoutfitters) on Dec 12, 2014 at 11:45am PST. A photo posted by Urban Outfitters (@urbanoutfitters) on Dec 12, 2014 at 8:16am PST.

How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. With that in mind, here are my top five tips to help you avoid some common social media errors.

How To Cross-Promote With Hashtags

Small Business Mavericks

Hashtags present a unique opportunity for online marketers. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search. That requires branding your hashtag.

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. What happens in school is now being played out on Twitter and a myriad of other social sites. Social media extends the drama for students involved.

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Twitter testing easier-to-use hashtags – Twitter is testing a feature that will better organize hashtags; it adds an expanded label to some hashtag searches, giving the hashtags “ a sense of legitimacy and order as related to a certain event or subject” (The Wall Street Journal).

How to Identify Relevant Hashtags for Your Business

Convince & Convert

Identifying the right hashtags is critical when it comes to social monitoring and engagement. Identify the Hashtags of. » social media strategy This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness).

Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Social media can be one of Internet marketing’s greatest assets because you pick up on what people are talking about.

Emerging Social Media Trend: Logo Detection In Images

Firebelly

If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” ” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. Blog Social Media

How to use Hashtags on Instagram for your Business

Devumi

Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan. Without great hashtags on Instagram, your marketing won’t go anywhere.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014. pic.twitter.com/jZjMwsaj3Y — NU Men’s Basketball (@NUMensBball) February 14, 2014. How did your brand combine Valentine’s Day and social media?

Happy Holidays! The Best Holiday Ads Online in 2014

Devumi

It may be the holiday season, but I’m still here working hard to bring you some social media related cheer! The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. The best holidays ads of 2014.

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How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? And social media is a great way to promote your work and attract people to it. If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs. Here the trick comes: always optimize your writings for each social network. Do you know the typical audience of each social network?

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What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. Hashtags. Oftentimes, our social efforts may seem futile as we’re constantly chasing. Let’s first consider that social media “success” is not black and white.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Twitter buys native ad specialist Namo Media – last week Twitter acquired ‘native ad specialist’ Namo Media; the company worked on creating a native mobile advertising platform (WSJ). Any social media updates that we missed?

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Managing Facebook ads from your phone

Sherrilynne Starkie

Facebook and hashtags at long last. Facebook Featured Headline Marketing Social Media advertising Mobile Web This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Edit budgets and schedules. View insights. Respond to alerts.

Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

Here’s a question for those of you who engage in some type of social media monitoring for your organization: If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? » Social Media Strategy

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.

5 Creative Examples of Selfies as Social Media Content

Convince & Convert

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. Photo courtesy of the #museumselfie hashtag on Twitter.

Social Media Marketing Predictions 2015: YouTube Kills the Video Star

Devumi

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. Social media marketing predictions for 2015 YouTube kills the video star – MTV now only plays reality show reruns I’m old enough to remember when MTV showed videos.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

Art140 (note: if you’re searching for it, it’s actually @artoneforty) is meant to be highly interactive; Victor Samra, the digital media marketing manager at MoMA, told Adweek that “We’ll do our best to respond to people’s opinions on Twitter and try to get more conversation going that way.” MoMA is already successful in social media, with 1.6 Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

Business Mistakes on Social Media: Learn from their #FAIL!

Devumi

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! — Nidge (@nlinghm) July 13, 2014. The business mistakes on social media to watch out for here is that McDonalds tried to force their audience into giving them content. They then promoted this hashtag to non-fans.

How to Create a Social Media Holiday Campaign

Devumi

It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. There will also be some real examples pulled directly from other businesses on social media! Building your social media holiday campaign.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

The hybrid of old and new media is promising. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By By using hashtags as the glue to connect traditional and social media, suddenly consumers can digitally raise their hand and start a direct customer relationship with a brand they value.”. What do you think – are you ready to buy through a hashtag?

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Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. 1, 2014. In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series On Wednesday, Oct.

6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Bill Hartzer

There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO , so make sure you don’t miss that one if you’re going to be attending the conference in Austin. Usually you can find those posts through the #pubcon Twitter hashtag, as well. Convergence of Social Media & Search.

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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so.

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

We do have a lot of confusion in the measurement space, and with the lines blurring between social, marketing, PR, you name it, there is constantly pressure to show how you’re engendering “success.” And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site).

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How to Choose a Social Media Platform for your Business

Devumi

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style. 6 things to think about as you choose a social media marketing platform. — KONAMI Europe (@konamieu) September 19, 2014.

What Is Twitterjacking And Does It Work?

Small Business Mavericks

Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly. Make sure your tweet is relevant to the hashtag.

Social Media Automation Showdown: Buffer Versus Hootsuite

Absolute PA

I feel like I can do anything I want social media-wise with this monitoring and scheduling machine. can keep track of keywords and searches along with topics and hashtags. A user tip I always recommend to my clients is to use Hootsuite for 2 days straight and impose a self imposed ban on all other social media platforms. Are you scheduling your social media ahead of time? “Which scheduling tool should I use, Buffer or Hootsuite?”.