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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. Hopping on an old social media trend (i.e.

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Customers take for granted that big companies are on social media. How big companies use social media.

What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Paid Media Opportunities. Key Takeaways.

How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Simply, transmedia means to trans port a story or message into a customer’s everyday life, through the use of multiple media platforms. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. Social Triggers. He studied digital and social media marketing at Inbound2014.

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Memes and Car Throttle both have more than one million likes and regularly push the same links. As an interesting side note, in the early days of Car Throttle they noticed a traffic spike whenever the owner of Car Meme’s linked to them. The guys at DoYouEven – who also own Gym Memes – do the same thing. Utilise Social Bakers. The Social Bakers feature I like most is the ability to delve into categories by country. Social Media

What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

That’s why tutorials or how tos crush it on social media. Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself. Apple also does a great job of this with their #ShotOnAnIphone posts where they encourage users to share their iPhone photos and videos on Instagram using the hashtag. Use a daily hashtag. Crosspost from other social media sites.

How to Power Customer Experiences With Content

Convince & Convert

Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. Social media and digital channels—and the content produced for them—present a huge area of opportunity for companies today. Social media channels offer a powerful real-time opportunity to capture consumer insights.

Carol’s Daughter #BornAndMade And Bud Light’s #CheerForEqualPay

Audiense

This week in social media, we saw some great, eye-opening campaigns. Plus we talk about what social trends Team Audiense has been reading this week. Beauty brand Carol’s Daughter , that was taken over by L’Oreal in 2014, has kicked off a social and digital campaign by attracting some star power. For every share of the hashtag #CheersForEqualPay on social media, Bud Light is going to donate $1 to Catalyst, a charity that promotes equal pay in the workplace.

How the Twitter Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. Twitter’s algorithm, like most social media algorithms , is all about personalization. Rich Media. The type of media the tweet includes (image, video, GIF, and polls).