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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. Hashtags.