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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. In short time, the company’s CEO Tom Hayes skateboarded his way onto the app to recreate the meme. tomhayes603.

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Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Keyhole.co

Memes are the best gift to mankind from the social media world. Memes are everywhere. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. An Internet meme usually takes the form of an image, GIF or video.” Why are memes so popular?

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. a sheer Lilac.