16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.


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Trending Sources

What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. Key Takeaways.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers. His dissertation, Transmedia Education, was presented during the 2014 TranXmedia conference at the Hong Kong Design Institute. Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. When studying the Instagram accounts of the top 100 global brands in 2014 , Simply Measured found that 88 percent of their posts include at least one hashtag. Using hashtags and location tag helps people discover your Instagram posts.

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What to Post on Instagram: 15 Creative and Engaging Ideas


Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself. Apple also does a great job of this with their #ShotOnAnIphone posts where they encourage users to share their iPhone photos and videos on Instagram using the hashtag. Use a daily hashtag. A post shared by Star Wars (@starwars) on Dec 11, 2014 at 4:03pm PST.

How Glossier Built a Cult Following on Social Media


In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. Hashtags.

How the Twitter Algorithm Works in 2020 and How to Make it Work for You


Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. It also helps determine what appears in In Case You Missed It (ICYMI), Twitter Moments, For You, trending hashtags, and more. . 2014: Twitter recommendations. Trending hashtag?

Carol’s Daughter #BornAndMade And Bud Light’s #CheerForEqualPay


Beauty brand Carol’s Daughter , that was taken over by L’Oreal in 2014, has kicked off a social and digital campaign by attracting some star power. For every share of the hashtag #CheersForEqualPay on social media, Bud Light is going to donate $1 to Catalyst, a charity that promotes equal pay in the workplace. Cricket Wireless Makes The Unexpected John Cena Meme Real. Follow the hashtag and know their story!

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Memes and Car Throttle both have more than one million likes and regularly push the same links. As an interesting side note, in the early days of Car Throttle they noticed a traffic spike whenever the owner of Car Meme’s linked to them. The guys at DoYouEven – who also own Gym Memes – do the same thing. The date I inputted to monitor was all posts from October 1st 2014 to March 1st 2015.

How to Power Customer Experiences With Content

Convince & Convert

The goal of the campaign was to celebrate a strong 2014 in a more personalized way, while inspiring its community to work toward an even better 2015. Visuals such as images, videos, GIFs, memes, infographics, Slideshare presentations, and more need to be created with the story and overall customer experience in mind. Pause for a moment, and think about the current state of social media and digital.