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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

Marketing 217
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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers. ” Click To Tweet.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. The Internet is a weird place. What are the origins of the trend?

Trends 60
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Especially if something has caught the fancy of younger audiences, such as a meme or a viral moment, Adidas finds a way to use this in their next social media post. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

Sports 59
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts.

Study 111
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences.

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What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself. Apple also does a great job of this with their #ShotOnAnIphone posts where they encourage users to share their iPhone photos and videos on Instagram using the hashtag.

Instagram 111