yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Ignite Social Media

JUNE 6, 2016

Fans of the brand were asked to Snap a photo of themselves with eyebrows drawn on, then they had to upload it to Instagram with the hashtag #SephoraSnapsSweepstakes to enter for a chance to win some awesome prizing. While their hashtag technically wasn’t FTC compliant, the idea was pretty cool. Platform Restriction Updates.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Amino Apps – a network of niche communities.

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Organization Flipboard Social Media Company 108

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. In 2014, feminine products brand Always created a global phenomenon with their #LikeAGirl campaign, which sought to empower women of all ages. Understand how a crisis spreads online to stay in control.

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Data Social Media Brands Forums 60

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page.

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Video Tips Facebook YouTube 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

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Statistics Social Media LinkedIn Instagram 40

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Best photo ever.

Social Media 111

Social Media MySpace Hashtag News 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

APRIL 6, 2023

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

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Social Media Tumblr Marketing B2B 245

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. That’s why we’re here to help you. Longer Videos on Instagram.

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Features Instagram Brands Notification 40

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally.

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Content Metadata How To URL 54

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.”

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Conference Social Media SEO Marketing 196

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. What is social commerce? 2: Use hashtags to drive product discovery.

Social Media 80

Social Media UGC Hashtag Instagram 80

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? You're doing great.

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. Use social networks’ advanced features. After all, 72% of U.S.

Applications 113

Applications Cost Team LinkedIn 113

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). 16 Social Media Marketing Stats.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

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LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute.

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Google Yammer Social Networking SEO 198

Sprout Social

JUNE 21, 2016

One of the easiest forms of social media engagement is the “like.” It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. There are numerous studies that look at the best posting times for social networks. Be Generous With Your Hashtags. Maintain a Consistent Schedule.

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Instagram Engagement How To Hashtag 87

Oktopost

AUGUST 13, 2019

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. companies doing business in today’s markets, don’t get to be coy. . That said, B2C businesses shouldn’t feel discouraged from using LinkedIn as a marketing tool.

LinkedIn 110

LinkedIn Company Tips B2B 110

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

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Statistics Social Media B2B Journal 226

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Every social network is a unique world of its own, with separate sets of best practices.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Buffer Social

JUNE 12, 2016

You’re likely to come across these ideas when you’re searching for social media tips or reading up on how someone got the followers they did. Use hashtags. Engage with others on the social platforms. You can apply this pyramid to most other social networks, too, with a few tweaks (e.g.,

Twitter 81

Twitter Strategy Instagram Facebook 81

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. hashtag clicks.

Metrics 75

Metrics Analytics Twitter Module 75

ProBlogger

SEPTEMBER 20, 2013

Our attendees went into something of a frenzy of activity during the two days – they tweeted over 13,000 times on the #PBEVENT hashtag and they posted hundreds of instagram images too. Tips For Using Hashtags At Events: Case Study #PBEvent – Impactiv8. Of community rather than markets. Focus on the next step.

Eventful 44

Eventful Hotels Tourism Conference 44

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. hashtag clicks.

Metrics 40

Metrics Analytics Twitter Module 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Convince & Convert

APRIL 15, 2016

However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. You can’t make separate images for Twitter and TweetDeck, since they’re really the same social network. Pretty handy, huh? Profile Photo.

Social Media 60

Social Media Tweetdeck Tumblr Avatar 60

The Realtime Report

FEBRUARY 19, 2014

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014. pic.twitter.com/jZjMwsaj3Y — NU Men’s Basketball (@NUMensBball) February 14, 2014. We love you!

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Campaign Social Media Hashtag Social Networking 171

Convince & Convert

MAY 11, 2016

” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. However, going native doesn’t mean simply setting up shop on across the social media spectrum and just dumping in your site’s existing products and content.

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Buy Banking Eventful Price 60