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Bill Hartzer: Weekly Update for November 1, 2014

Bill Hartzer

Turns out that their system isn’t reliable, and it can be spammed or manipulated. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. But it’s back. I Can’t Trust Klout.

Klout 84
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Will India See a Rise in Digital PR?

Waxing UnLyrical

With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

comScore 199
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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. The voting system tallies tweets to determine the #ManoftheMatch for each game.

Retail 146
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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users.

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(Almost) No One Is Seeing Your Content

Twist Image

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We need Twitter and we need Facebook. Twitter and Facebook (and there are many others) are no-longer "like to haves" for brands. It''s not Twitter''s fault that it became a massive (and noisy) place to post 140 characters.

Content 104
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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better. We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. It all starts with newspaper. The Evolution of Narrowcasting.

Data 60
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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better. We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. It all starts with newspaper. The Evolution of Narrowcasting.

Data 60