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Monday Roundup: Lessons Learned

Waxing UnLyrical

7 Customer Loyalty Lessons from Lady Gaga. Why: Jackie Huba explores lessons in customer loyalty learned from pop star Lady Gaga, in this guest post for Jay Baer ‘s Convince and Convert. What were your big lessons learned in 2014? Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons Learned.

Loyalty 180
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Instagram: 10.3

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The Failed State Of Branding

Twist Image

What are we seeing suddenly that should make us rethink branding in 2014? It is based on a study conducted by Mindshare called, Culture Vulture 2014 (but it also looks at some other reports), and here''s what the article states: " consumers are ''falling out of love with brands'' and that ''brands are in crisis''. Facebook Fraud.

Brands 101
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How Social Media Engagement Has Changed Over the Past 3 Years

Ignite Social Media

Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful relationship with the consumer. Instagram Discovery and Caption Editing -(November 2014). Facebook Live – (August 2015).

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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014. Originally at: Blog Tips at ProBlogger.

Mobile 47
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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Many major publishers have been seeing a fall in Facebook referral traffic — some as much as 50 percent.

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. And with Buffer’s social media publishing tools in their corner, it was simple to get the whole month’s content scheduled across Facebook, Pinterest, and Instagram in one go.

Hashtag 100