Sprout Social

APRIL 7, 2021

However, these engagements paint an incomplete picture. Engagement is only a small fraction of the whole picture. How do you know what your silent fan base is into if they’re not engaging with your content? Look for keywords or themes your competitors use to engage their audience. Just consider the “90-9-1 Rule”.

Social Media 135

Social Media Content Lurker Metrics 135

The Realtime Report

MARCH 11, 2014

.” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible'

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Conversation Hashtag Sentiment Campaign 181

Keyhole.co

DECEMBER 22, 2020

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. Use Hashtags.

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Influencer Instagram Tips Hashtag 94

The Realtime Report

FEBRUARY 11, 2014

So far the response seems very positive, with lots of hashtag #planepitch entries, ranging from silly to serious. ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. Jennifer D (@vastjewels) February 11, 2014. What would your #planepitch be? PlanePitch. —

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Social Networking Airlines Twitter Travel 189

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

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Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

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Feed Feedly B2B Instagram 100

Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. lowsscorinh 5_0.

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Social Media Insurance Eventful Hashtag 106

The Realtime Report

FEBRUARY 5, 2014

Esurance (@esurance) February 4, 2014. This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Ends 1am PT. pic.twitter.com/BP2zVGjKvT. Watch the commercial here: What do you think of this ad strategy? Did you?

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GPS Twitter Insurance Hashtag 141

Keyhole.co

NOVEMBER 17, 2023

Adidas’s social media strategy of prompt and unified updates leads to audiences being engaged and deeply invested in Adidas’s online accounts. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

Sports 59

Sports Social Media Strategy Apparel 59

Ignite Social Media

SEPTEMBER 6, 2016

With this bias, I post photos of our dog ( #adventuresofmork ) more frequently and receive a decent number of engagements relative to my following. AdventuresOfMork #mutts #muttskickbutt #dogsofinstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Nov 28, 2014 at 7:07am PST. 2) Post Engagement. 3) Hashtag Use. #(Pet)ofinstagram

Instagram 60

Instagram Hashtag Sample Samples 60

Firebelly

APRIL 19, 2016

They wonder why they’re getting no engagement or where all of their followers went all of a sudden. Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. A common thing we’ve seen negatively impact many brands is purchasing followers.

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Instagram Tips Marketing Hashtag 100

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. 7 Social media contest ideas to increase engagement. The classic “like and/or comment to win” is a tried and true way to increase engagement. If you’re looking for platform-specific guides, don’t fret. Share or RT to enter.

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Examples Social Media Instagram Hashtag 111

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. It’s popular for brands to encourage people to post their photos with a branded hashtag for a chance to be featured in the company’s feed.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Organic social triggering dials up influencer engagement and drives search visibility. Transmedia and influencer marketing engages with this conversation at every consumer and prosumer touch point. ” Click To Tweet.

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Influencer Remix Marketing Meme 168

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement.

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Study Instagram Hashtag Research 111

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Twitter contests can: Engage your existing fans. This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it.

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Twitter How To Hashtag Types 92

Webbiquity SMM

FEBRUARY 2, 2015

However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags.

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Social Media Marketing Hashtag URL 100

Ignite Social Media

MARCH 20, 2018

Hashtag Search. Say you are a brand that offers a product that is designed to help new moms, try searching for the hashtag #NewMom or just a key word search on Twitter. Ask your audience a question related to your headphones that’s engaging such as asking them how they currently cancel out other sounds. Thank Them. Event Based.

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Hosting Hashtag Eventful Activities 80

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. The hashtag #thingsilongthroat trended for several days in Nigeria. Blogs and online news websites published articles of the hashtag trend and it went viral like wild fire. This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), While photogenic features are a good start, the hotel lives up to its branding by streaming Instagram photos with the #1888Hotel hashtag on two flat screens in the lobby.

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Hotels Review Instagram Travel 150

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. A trivia component helped keep the audience engaged as the campaign progressed. They aren’t telling people to spend the day Netflix and chillin’ for a reason.

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Campaign Social Media Retail Discount 156

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Read more detailed information from Social Media Examiner. This is brilliant !

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Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. The highlights indicate brand posts that saw higher engagement than usual. interactions.

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Campaign Hashtag Twitter Publishing 60

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Photo courtesy of the #museumselfie hashtag on Twitter. Star Wars Launches Instagram Account with Unexpected Selfie. About the Jessica Gioglio: Follow @savvybostonian. Social Image of the Week'

Examples 162

Examples Social Media Content Film 162

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. The most highly engaged customers can often be found by scanning social media for user-generated content.

Strategy 59

Strategy UGC Hotels Marketing 59

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

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Instagram Mobile Social Networking Hashtag 100

Socialmedia.biz

FEBRUARY 11, 2019

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient.

Social Media 88

Social Media Sentiment Analysis Study 88

Ignite Social Media

AUGUST 23, 2016

Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

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Trends Social Media Brands Hashtag 60

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

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Team Features Sports Case Study 146

agora pulse

OCTOBER 10, 2017

Post less frequently (like a few times per week) and moving upward in frequency by steps to see what it does for your engagement and follows. If you haven’t engaged with users or published a post in a long time, at some point your followers will think they are following an abandoned account. Remember the great purge of 2014?

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Instagram Policies Buy Software 139

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account. The brand gets increased visibility with Summer’s followers and she gets to keep them engaged with an interesting product. Are they legit? Review and change your strategy.

Influencer 112

Influencer Marketing Survey Campaign 112

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

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Statistics Social Media LinkedIn Instagram 40

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Remember to include relevant hashtags so that you have the chance to garner even more views. Which platform do you think is better?

Video 60

Video Tips Facebook YouTube 60

Pixlee

APRIL 17, 2019

Brands such as Isle Surf & SUP are highlighting user-generated content of fans using their products in their lives as a way to boost engagement and sales, while also driving traffic to its website by giving users a peek into new content around their products. Consumers who view video are 1.8

Social Media 74

Social Media UGC Social Media Management Authentication 74

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Fewer but better posts.

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Organization Flipboard Social Media Company 108

Talkwalker SM

MARCH 17, 2016

The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. In 2014, feminine products brand Always created a global phenomenon with their #LikeAGirl campaign, which sought to empower women of all ages. 10 –March 10, 2016).

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Data Social Media Brands Forums 60