An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
billion in 2014 to nearly $15 billion in 2018. As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.
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