How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
Buffer Social
JANUARY 10, 2017
Estimated action rates – calculated by how likely Facebook thinks a person will take the action you are optimizing for with your ad (for example visiting your website or downloading your app). Facebook Marketing Partners, Ambush and Salesforce both found similar trends while studying data from different years (2013, 2014, and 2015).
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