Waxing UnLyrical

FEBRUARY 5, 2014

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

Startup 237

Startup Class Eventful Retail 237

Convince & Convert

JANUARY 4, 2015

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. In Social Media, Companies are From Mars, and Customers are From Venus. Square Peg, Meet Round Hole.

Research 60

Research Hubspot Social Media Platform 60

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. And what’s better than new customers?

Strategy 60

Strategy Marketing Real Estate Campaign 60

Twist Image

FEBRUARY 5, 2015

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Content at the core.

Publishing 40

Publishing Data Communities Team 40

Sprout Social

MAY 25, 2016

In this Meet Team Sprout interview, she shares how she got into engineering, where she’d go for her dream vacation and where she thinks social is headed. Started at Sprout: August 2014. Brands are shifting from the model of having one person manage all of the official social handles for a company. Name: Arnita Hayden.

Team 74

Team Meeting Products Engineering 74

Proactive Report

MARCH 31, 2015

Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. 500 online newsrooms are meeting these changing media needs. 500 companies blog than F500. How the Corporate Newsrooms Scored in 2015.

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. 500 online newsrooms are meeting these changing media needs. 500 companies blog than F500. How the Corporate Newsrooms Scored in 2015.

Trends 40

Trends Press Release Report News 40