MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.
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