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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. Everything LEGO creates and posts is highly entertaining and informative.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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How to remain agile when your priorities shift

Sprout Social

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Traffic to blog, community, website, newsroom content.

ROI 69
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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? brand sentiment. But, I pushed on with it. I did it for you.

Data 101