Remove 2014 Remove Communities Remove Hashtag Remove Meme

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. 16 Tips for Using Hashtags. Random Joke Memes.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers.

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Social Media for Big Companies: 10+ Inspiring Examples


Athleta community! In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty.

How Glossier Built a Cult Following on Social Media


In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. Glossier tapped into Instagram’s community of beauty enthusiasts and converted them into the brand’s ambassadors. From 32K fans in Nov 2014 to over 1.3M

How to Power Customer Experiences With Content

Convince & Convert

Inspired by its active Nike+ community, the company created the “Your Year With Nike” campaign. The goal of the campaign was to celebrate a strong 2014 in a more personalized way, while inspiring its community to work toward an even better 2015. Visuals such as images, videos, GIFs, memes, infographics, Slideshare presentations, and more need to be created with the story and overall customer experience in mind.