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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. The statistics don''t lie. So many companies collect email addresses and (basically) spam everyone the same way.

Marketing 105
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

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Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves.

Mobile 160
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6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

Skills 166
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The Importance of Local Activation on Social Media: India

Mindjumpers

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no.

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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Social

Another promising statistic? Minority-owned companies account for 50 percent of these businesses. ” Over three years, the company has released 13 items, their most popular being “Slip Tint” — a skin tint that provides light and glowy coverage.

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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Statistics show that Nigeria has over 60 million internet users; a huge leap from the 57.7 million users it had in 2014. A number that is estimated to almost double in the next five years.