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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Startup 237
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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Launch Day: Generating Initial Buzz for Your Startup. Most viral April Fools videos of 2014. What do you do to get your community buzzing?

Marketing 100
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly.

Hotels 50