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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Build a community.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

——— While catching up on my reading last week, I spotted this opening sentence in a Pando Daily article : “In the fourth part of our totally unofficial, accidental series on how vertical professional social networks are changing the way industries work, we bring you…healthcare.”.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Is Cloud Computing Hot in Social Media?

B2B 171

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Disclaimer: Pic-n-Post is a client of RedShift Writers.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. But what happens when the efficacy of the ad network declines?

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously.

A Social Media Status Quo – Brazil

Mindjumpers

The following post is part of the Mindjumpers Network series. Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? Social Media Today ).

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner.

Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Here are some ways to increase the passion surrounding your brand: Every few months, send your network something free.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? You may miss out on opportunities you never thought of when trying to get the most out of social media.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Humanize Your Company.

B2B 262

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Ideas for Content on Social Media.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. LinkedIn company pages are now used to define and drive branding. The Future of LinkedIn Company Pages.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. How I promote my new blog posts by The Social Media Hat. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads.

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Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. These tools are the hallmark of the new industrial revolution that is currently taking place in social. Cool Social Tools

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Building an audience and networking? Google+ Social Media Marketing

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Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. One of the best ways to figure out how to market on Pinterest is to look at companies who are already doing it right.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

Brands 267

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008.

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Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division.

6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially.

Skills 169

Association Social Media: The American Institute of Architects (AIA)

SocialFish

——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.

Monday Roundup: Being Personable

Waxing UnLyrical

How to Be a Good Social Citizen. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app.

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. As both social giants look to roll out new ad platforms in the coming months, now is as good a time as any to reflect on what they’ve done to meet the needs of today’s businesses.

5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. is available on social media. 99 Social.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Contests like this one get customers involved and active , both in the social sphere and in real life.

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The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Social learning is a growing trend.

System 242

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company.

What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. The social networking space is showing signs of being an actual, you know, market , with a wider variety of players all developing significant user bases.

25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. If you have an active community on your blog or on one of the social networks, read the comments!

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn.