2014 Communities Company Sentiment 
Keyhole.co
MARCH 26, 2024
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.
Sprout Social
APRIL 21, 2020
Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.
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Proactive Report
DECEMBER 2, 2013
2014 will see more emphasis on reporting PR results. You need to establish the value equation for your company or client and provide results that meet that framework. You need to establish the value equation for your company or client and provide results that meet that framework. Build an engaged community. PR Actions.
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Is your brand a worldwide company and does it speak to an international audience? Is it positive or negative? Does it have political undertones, or is neutral?
Twist Image
JUNE 12, 2014
The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? brand sentiment. I''m a giver. and that''s not legal).
Proactive Report
OCTOBER 2, 2013
Analyze this content and establish interests, intent,sentiment, trends, opportunities and threats. Use these engagements to start positive conversations and build a community of interested, supportive fans. There’s ample evidence that a company that has a successful digital marketing program in place does better than one that does not.
Convince & Convert
DECEMBER 11, 2015
Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.
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