Remove 2014 Remove Communities Remove Company Remove Reputation
article thumbnail

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community. Build Community.

article thumbnail

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. You may want to run a pilot with a few employees before implementing the program company wide.

Nielsen 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. You need to establish the value equation for your company or client and provide results that meet that framework. You need to establish the value equation for your company or client and provide results that meet that framework. Build an engaged community. Bounce rate.

ROI 69
article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. In a sea of content, these companies help more people find yours.

article thumbnail

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines. Testimonials and Reviews.

Marketing 151
article thumbnail

How to Apply Youtility to Internal Communication

Convince & Convert

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Internal Communicators face a similar information challenge inside of an organization.

How To 60
article thumbnail

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145