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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Reddit and StumbleUpon drive the least engaged visitors. And yet – 80% of brands advertised on social media sites in 2014. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. But only 14% trust advertisements. ( #Socialnomics 2014 ).

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. It’s also unlikely that people are using their company email with their Facebook account, so you’re out of luck on trying to create a matched list.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. But he’ll always be a unicorn at heart, whether he’s posting or not.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 Gymshark does this by maintaining a strong social media presence and an active fitness community online. million Reddit: 7.6K billion today. Instagram: 6.7

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The History of Social Media in 33 Key Moments

Hootsuite

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Snapchat’s disappearing act (2011) Almost exactly a year after Instagram, soon-to-be rival “Picaboo” launched , quickly rebranding to Snapchat following a lawsuit by a similarly named company. If only Bradley's arm was longer. Best photo ever.

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7 Ways to Generate Leads from Social Media

Kikolani

It lets companies interact with their customers by giving them the ability to participate in an event where their participation plays an integral role in generating leads. In 2014 , Eggo launched a contest in conjunction with International Waffle Day. It allows companies to reach their customers through a different medium.