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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. The Value of a Positive Customer Experience.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. So many companies collect email addresses and (basically) spam everyone the same way. community building.

Marketing 105
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Or Tik Tok?

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

Why: Natasha Smith published this post in January of this year. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Most viral April Fools videos of 2014. What do you do to get your community buzzing?

Marketing 100
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content.

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How to remain agile when your priorities shift

Sprout Social

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Every major social network has options to reshare content someone else has published.

How To 124
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. suite of tools, training and community so that I could review everything. since 2014.

Review 167