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The Value of Community Management and Customer Interception

Ignite Social Media

It can be used to drive brand awareness, product consideration, direct sales, and customer care. Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. One product contained Talc. Pete and Rod created packaging for the product and took an internet marketing approach. This is their story.

Startup 237
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

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4 Brands Embracing Diversity in Their Content

Pixlee

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. From the product photos on the website to ad campaigns, ThirdLove highlights real women with diverse backgrounds, body types, and ages.

Brands 77
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Why Support Isn't Just a Job for Me – It's a Career

Buffer Social

There's also a lot of cross-team communication: we work directly with the finance team on sales admin, with the marketing team on launch planning, and we work with the product and engineering teams to support their work in improving our product and bringing new features to our customers. To me, it's the biggest perk!

Skills 68
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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Social

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.