Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. When you force a community to act as a new acquisition channel in that way, you dilute the community. This is a shift from the way that many companies are approaching social media nowadays. Tweet.