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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. As a response to one customer’s open letter the company re-launched their classic 1990’s swimsuit style along with a personal note as a two page spread in selected printed media.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!" " It's not magic. CHARGE PEOPLE FOR ALL THOSE JOBS!

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Another had an ingredients list that was hard to read. Pete and Rod have big plans for Fresh and Fluffy for 2014. This is their story.

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6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.